Brand Tone

Sophisticated Rusticity

Brand Values

• •Quality & Excellence
• •Sustainability & Environmental Stewardship
• •Authenticity & Terroir Expression
• •Family & Community
• •Hospitality & Connection
• •Integrity & Craftsmanship

Best Practices

• •Embrace "Sophisticated Rusticity": Always balance elegance with approachability. Use descriptive, evocative language that speaks to both the refined quality of the products and the natural, down-to-earth origin and spirit of the farm.
• •Storytelling is Key: Weave the narrative of family, the founder's dream, the connection to the land, and the journey of the wines into your copy. This reinforces authenticity and passion.
• •Highlight Sustainability and Terroir: Consistently mention the commitment to environmentally friendly practices and how the wines are an expression of their specific place. This appeals to conscious consumers and wine enthusiasts.
• •Use Warm and Inviting Language: Even when describing premium products, maintain a welcoming tone that reflects Overberg hospitality. Make the audience feel like they are being invited to share in something special.
• •Maintain Visual and Verbal Synergy: Ensure that the language used in copy complements the high-quality, natural, and elegant imagery used on the website and social media. Consistency across all touchpoints is crucial for a strong brand identity.

Social Perception

A producer of high-quality, elegant wines, a beautiful and tranquil destination, environmentally conscious and ethical, a place for exceptional food experiences, offering good value, passionate and authentic

Copy Examples

• •Gabriëlskloof: Where Overberg terroir meets timeless elegance. Discover wines rooted in nature, crafted with passion.
• •The soft Overberg light bathes our vineyards, nurturing the grapes that will soon tell the story of this unique land. At Gabriëlskloof, every bottle is a testament to sustainable farming and the patient art of winemaking. Experience the soul of Bot River. #Gabrielskloof #OverbergWine #SustainableFarming #TerroirDriven
• •Our flagship red, The Blend, is a harmonious marriage of classic varietals, artfully composed to express the richness of our estate. Each sip reveals layers of complexity, a true reflection of our commitment to quality and minimal intervention. Uncork a taste of our enduring family vision.
• •Escape to Farro at Gabriëlskloof. Indulge in seasonally inspired dishes, crafted from the Overberg's finest local produce, perfectly paired with our estate wines. A dining experience where wholesome flavours and countryside charm create unforgettable moments. Book your table and savour the taste of true hospitality.
• •More than just a wine farm, Gabriëlskloof is a family dream realised – a commitment to nurturing our land, our community, and the art of fine winemaking. We invite you to share in the beauty and bounty of our Overberg home.