Brand Tone

Educational & Empowering, Nurturing & Family-Oriented, Nostalgic & Traditional, Wholesome & Gentle, Enthusiastic & Passionate

Brand Values

• •Education & Skill-Building
• •Family Connection
• •Self-Sufficiency & Preparedness
• •Love of Classic Literature
• •Joy & Hope
• •Tradition & Heritage

Best Practices

• •Maintain a Nurturing and Encouraging Voice: Always use language that is supportive, positive, and aims to empower families. Avoid jargon or overly academic tones; keep it accessible and warm.
• •Emphasize the "Why": Connect the skills and stories to deeper values like family connection, self-reliance, joy, and confidence. Explain *why* these old-fashioned skills are relevant and beneficial today.
• •Show, Don't Just Tell: Use visuals (photos, videos) on social media and the website to demonstrate the skills being learned and the joy of the family experience. Testimonials and "What Parents Are Saying" sections are powerful.
• •Be Consistent Across Platforms: Ensure the tone, values, and core messaging are consistently reflected on the website, in email communications, and across all social media channels (Facebook, Instagram, YouTube, TikTok).
• •Engage with Your Community: Respond to comments and questions with the same warmth and helpfulness that the brand embodies. Foster a sense of community among families who share these values.

Social Perception

Helpful Resource for Homeschoolers, Provider of Unique Educational Materials, Advocate for Traditional Skills, Trustworthy & Wholesome, Engaging & Inspiring

Copy Examples

• •Headline: Rediscover Timeless Tales & Real-World Skills! Body: Join Farmhouse Book Co. on an adventure where classic stories come alive with hands-on learning. Our annotated books weave practical life skills into beloved narratives, empowering your family to learn, grow, and connect. Explore our collection today! Call to Action: Shop Now & Start Your Journey!
• •Headline: More Than Just Stories: Skills for Life, Chapter by Chapter. Body: Imagine your children not only delighting in *The Swiss Family Robinson* but also learning wilderness survival from its pages! At Farmhouse Book Co., we make it happen. Our books are designed to teach valuable, old-fashioned skills while fostering a love for reading. Call to Action: Discover a New Way to Learn!
• •Headline: Bring Joy & Capability Back to Family Time. Body: Tired of fleeting digital distractions? Farmhouse Book Co. offers a return to wholesome learning. Our classic books, enriched with life skills, help reduce anxiety and build confidence in young hearts and minds. Call to Action: Explore Our Family Favorites!
• •Social Media Post (Instagram/Facebook): Image: A flat lay of an open Farmhouse Book Co. edition of "Anne of Green Gables" next to freshly baked cookies and a teacup. Caption: "There is so much to learn between the pages of a good book! 📖✨ Our Anne of Green Gables edition not only shares Anne's delightful story but also includes vintage recipes and homemaking skills from her time. What classic skill are you hoping to learn with your family? #FarmhouseBookCo #ClassicLiterature #LifeSkills #Homeschool #FamilyLearning #AnneofGreenGables #ReadAndLearn"
• •Short Video Script (TikTok/Instagram Reel): (Scene 1: Quick shot of a child looking overwhelmed by a modern textbook.) Voiceover (Warm, friendly): "Feeling lost in complex curriculums?" (Scene 2: Transition to a child happily reading a Farmhouse Book Co. book, then a quick montage of hands doing a related skill – e.g., kneading dough, planting a seed.) Voiceover: "Farmhouse Book Co. brings learning back to basics! Classic stories paired with fun, practical skills your whole family will love. From gardening with Peter Rabbit to homesteading know-how, we make learning an adventure!" (Scene 3: Logo and website URL.) Voiceover: "Visit FarmhouseBookCo.com – where stories build skills!"