Brand Tone

Aspirational, confident, energetic, trendy, fashion-conscious, poetic and descriptive.

Brand Values

• •Empowerment: Encouraging confidence and strength, particularly for women, through their activewear.
• •Style & Aesthetics: Offering fashionable and visually appealing activewear that makes wearers look and feel good.
• •Performance & Comfort: Highlighting features like flexibility and body-shaping, suggesting a focus on the functional aspects of activewear.
• •Community: Building a 'tribe' of users and ambassadors who share a passion for fitness and the brand.
• •Quality: Implied through the descriptions of materials and product features.

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., aspirational, confident, energetic, descriptive), including approved vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Prioritize Visual-Copy Cohesion: Ensure that the tone of your written content consistently matches the style and energy of your visuals (images and videos). For Fyve Active, this means pairing empowering copy with dynamic and stylish imagery.
• •Speak Your Audience's Language: Use language and references that resonate with your target audience (active, style-conscious individuals). Monitor social media conversations and influencer content for current slang and expressions, incorporating them authentically.
• •Focus on Benefits and Feelings: Instead of just listing product features, emphasize how your activewear makes the customer feel (e.g., confident, powerful, comfortable, stylish) and the benefits it brings to their active lifestyle.
• •Be Consistent Across All Channels: Maintain the same brand tone whether it's on your website product descriptions, Instagram captions, TikTok videos, email marketing, or customer service interactions. This builds brand recognition and trust.

Social Perception

Desirable and aligned with fitness culture. Customers perceive it as a brand that helps them achieve a certain aesthetic while pursuing an active lifestyle. The brand appears to be appreciated by individuals who are active on social media and value the visual aspect of their fitness journey.

Copy Examples

• •Headline (Instagram Ad): Unleash Your Power. Define Your Style. #FyveActive
• •Product Description Snippet (Website): More than just activewear, it's a statement. Our 'Midnight Bloom' leggings are crafted for ultimate flexibility and a sculpted fit, empowering you to conquer your workout and own your day. Feel the difference, see the results.
• •TikTok Video Caption Idea: Crushing goals & turning heads in my @fyveactive set! 🔥 Obsessed with this fit & feel. Use code TIKTOK15 for a treat! #fyvetribe #activewear #gymlook
• •Email Subject Line: Ready to Elevate Your Active Life? Discover Fyve.
• •Instagram Story Poll: Weekend vibes: Studio session or outdoor adventure? Either way, our new collection has you covered! 😉 Shop Now? (Poll: 💪 Studio / 🌲 Outdoors)