Brand Tone

Enthusiastic, trustworthy, community-focused, and informative. The tone should balance excitement for soccer and gaming with a commitment to transparency and customer satisfaction.

Brand Values

• •Authenticity
• •Community
• •Enthusiasm
• •Transparency
• •Value

Best Practices

• •Highlight the authenticity and quality of the products to build trust.
• •Address potential skepticism by providing transparent information about the company and sourcing.
• •Engage with the soccer and gaming community to build brand awareness and credibility.
• •Showcase the value and excitement of the 'mystery box' concept while managing expectations.
• •Clearly differentiate and explain the benefits of 'player version' vs 'fan version' jerseys.

Social Perception

A legitimate and trustworthy source for authentic soccer jerseys and gaming-related merchandise, fostering a community of enthusiastic fans.

Copy Examples

• •"Score big with our authentic player-version jerseys! Experience the same quality and performance as your favorite pros."
• •"Unbox the ultimate surprise with our mystery boxes! Packed with premium soccer gear and collectibles, guaranteed to elevate your game."
• •"Join the FUT77 community! Share your passion for soccer and gaming with fellow fans."
• •"Don't settle for imitations! We guarantee the authenticity of every jersey we sell. Shop with confidence."
• •"Level up your game with our exclusive FC25 player packs. Get the edge you need to dominate the competition."