Brand Tone

Adventurous & Aspirational, Quality-Conscious & Innovative, Customer-Centric & Supportive, Practical & Informative, Enthusiastic & Passionate

Brand Values

• •Quality & Durability
• •Innovation & Functionality
• •Customer Experience & Satisfaction
• •Adventure & Exploration
• •Accessibility & Convenience
• •Versatility

Best Practices

• •Prioritize "Adventure" and "Quality" in Messaging: Consistently weave in words and phrases that evoke exploration, freedom, and the superior build/materials of the products. Showcase how the products enable unique experiences.
• •Maintain a Customer-First Voice: Always address the customer directly and focus on the benefits *they* will experience. Emphasize ease of use, problem-solving features, and the joy the products bring. Highlight responsive customer support.
• •Balance Aspirational with Practical: While inspiring adventure, also provide clear, concise, and accurate information about product specifications, setup, and functionality. This builds trust and manages expectations.
• •Show, Don't Just Tell, with Visuals: Continue to use high-quality, engaging photos and videos of products in real-world use. Encourage and feature user-generated content to build community and authenticity.
• •Be Enthusiastic and Genuine: Let the passion for the outdoors and the products shine through in all communications. Avoid overly technical jargon where simpler, more evocative language can be used. Ensure a friendly and approachable tone in all interactions.

Social Perception

Positive Reputation, Reliable & Trustworthy, Innovative Problem-Solvers, Good Value, Growing Brand

Copy Examples

• •Instagram Post (Image: Family enjoying the Laguna Catamaran on a sunny lake): Make this summer unforgettable. Our Laguna Inflatable Catamaran isn't just a boat; it's your family's new launchpad for adventure. Stable, spacious, and sets up in minutes. Where will you explore next? #FurtherCustoms #LagunaCatamaran #FamilyAdventure #InflatableBoat #SummerOnTheWater
• •Facebook Ad Headline & Body: Headline: Go Further. Adventure Awaits. Body: Tired of limitations? Our innovative inflatable paddleboards and catamarans are built with military-grade materials and packed with features to elevate your water experiences. Discover superior quality, unmatched portability, and the freedom to explore. Shop Further Customs today!
• •Email Snippet (Subject: Your Next Adventure is Calling!): Hi [Customer Name], imagine gliding across crystal-clear waters, discovering hidden coves, or simply relaxing with loved ones on your own stable platform. At Further Customs, we craft premium inflatable watercraft designed for durability, convenience, and unforgettable moments. Explore our latest arrivals and gear up to go further.
• •Product Description Intro (Avalon Paddleboard): Experience the ultimate blend of stability, performance, and portability with the Avalon Inflatable Paddleboard. Engineered with advanced, multi-layer construction and featuring versatile attachment points, the Avalon is your all-access pass to serene paddles, on-water yoga, or fishing expeditions. Inflate your adventure!
• •Website Banner Text: Further Customs: Premium Inflatables. Boundless Adventures. Engineered for Quality, Designed for You.