Brand Tone

Friendly and Approachable, Caring and Passionate, Enthusiastic and Playful, Trustworthy and Informative

Brand Values

• •Health and Nutrition
• •Quality
• •Love and Care for Animals
• •Transparency
• •Handmade/Artisanal
• •Customer Focus (and Pet Focus)
• •Local and Small Business

Best Practices

• •Always Prioritize "Pawsitivity" and Warmth: Use friendly, affectionate language. Incorporate positive adjectives and a generally upbeat tone. Think "happy," "joyful," "delicious," "healthy," "caring."
• •Embrace Pet-Centric Language (but don't overdo it): Puns like "paw-some," "fur-iend," "barkday," and "furr-licious" fit well with the playful aspect of the brand. Use them naturally where they add charm, but ensure clarity is maintained.
• •Highlight Health and Natural Benefits Clearly and Simply: While the tone is friendly, the commitment to health is serious. Clearly state the "100% natural," "organic," "no preservatives/additives" aspects in a way that is easy for pet owners to understand and trust. Back this up with the founder's expertise.
• •Tell the Story and Share the Passion: Remind the audience about the "why" behind the brand – the love for dogs and the desire to provide them with the best. This personal touch builds connection and trust. The "About Us" story is a good source for this.
• •Be Visually Consistent with Your Words: Ensure the playful, colourful, and high-quality nature of the treats shown in visuals is matched by equally delightful and appealing copy. The words should evoke the same positive feelings as the images.

Social Perception

A provider of high-quality, healthy treats, A brand that genuinely cares about dogs, Reliable and trustworthy, Fun and delightful, A go-to for special occasion treats

Copy Examples

• •Instagram Post (Image: A beautifully decorated "Pupcake"): Hip, Hip, Hooray! It's someone's Barkday! 🎉 Spoil your best fur-iend with a Furr-licious Pupcake, handmade with love and 100% natural, Aussie ingredients. Because every good dog deserves a deliciously healthy celebration! Order yours today and let the paw-ty begin! 🎂🐾 #FurrliciousBarkery #DogBirthday #Pupcake #HealthyDogTreats #MadeInMelbourne #SpoilYourPup
• •Facebook Ad (Carousel of different treat types): Is your furry friend a picky eater? Or maybe they have a sensitive tummy? At Furr-licious Barkery, we get it! That's why our Melbourne-made gourmet treats are 100% natural, organic, and free from any nasties. Just wholesome goodness crafted by a certified pet nutritionist. From training bites to birthday cakes, find their new favourite obsession! Shop now and see the tail-wagging difference! 🌿🐶 #NaturalDogTreats #OrganicDogFood #MelbourneDogs #Furrlicious #HappyDogHappyLife
• •Product Description (for "Calmlicious Biscuits"): Does your pup get a little anxious during storms or when you leave the house? Our Calmlicious Biscuits are here to bring some zen! Lovingly handmade with soothing natural ingredients like chamomile and lavender, these tasty bites help your fur-baby relax, one nibble at a time. No nasties, just pure, calming goodness. Because a calm pup means a happy home! 😌🐾 #CalmDog #NaturalRemediesForDogs #FurrliciousBarkery #DogWellness #AnxietyRelief
• •TikTok Video Caption (Video: Quick cuts of making a custom dog cake, ending with a happy dog about to eat it): Watch us whip up some magic! ✨ Custom Barkday Cake for a very special pup! 🎂🐶 All natural, all delicious, all Furr-licious! What would your dream dog cake look like? Let us know in the comments! 👇 #DogCake #CustomDogTreats #BehindTheScenes #DogBakery #FurrliciousBarkery #TikTokDogs
• •Website Homepage Banner: Welcome to Furr-licious Barkery: Where Healthy Meets Deliciously Paw-some! Spoil your beloved companion with our range of 100% natural, organic, and handmade dog treats. Crafted with love in Melbourne by a certified pet nutritionist. Because they're not just pets, they're family. 🧡 Explore our treats!