Brand Tone

Informative and Feature-Oriented, Direct and Sales-Driven, Helpful and Guiding

Brand Values

• •Ergonomics and Comfort
• •Functionality and Practicality
• •Value/Accessibility
• •Customer Support
• •Product Information Transparency

Best Practices

• •Focus on "You" and Your Benefits: While product features are important, always frame them in terms of how they benefit the customer (e.g., "helping you maintain a relaxed posture"
• •The current product descriptions do this well by listing specifications directly.
• •Maintain a Helpful Stance: Especially in blog content and potentially in customer service interactions, aim to be a knowledgeable resource, guiding customers to make informed decisions (e.g., "Get expert tips on choosing the right full-size mattress"
• •Showcase product features, but emphasize how these features improve comfort and productivity.
• •Use direct and clear language, avoiding jargon. Prioritize informing the customer with transparency.

Social Perception

A new brand that focuses on ergonomics, comfort, functionality, and value for money. A brand with product information transparency.

Copy Examples

• •Explore our range of ergonomic chairs with detailed specifications like backrest height from 125mm-800mm and robust stainless steel construction.
• •At Furnishza, find quality beds, desks, and ergonomic chairs with all the features you need, plus enjoy free shipping on all purchases.
• •Limited Time 10% Off
• •Subscribe to get your discount code
• •Shipping calculated at checkout