Brand Tone

Compassionate, Empathetic, Professional, Respectful, Helpful, Guiding, Modern, and Open

Brand Values

• •Dignity and Respect for the Deceased
• •Quality and Craftsmanship
• •Customer-Centricity
• •Providing Tangible Memories
• •Choice and Personalization

Best Practices

• •Maintain Empathy and Sensitivity: Always use language that is understanding, respectful, and acknowledges the customer's grief. Avoid overly commercial or cheerful tones.
• •Focus on Comfort and Remembrance: Frame products not just as containers, but as vessels for memory, love, and continued connection. Highlight how they help in the grieving and remembrance process.
• •Be Clear, Gentle, and Informative: Provide necessary information about products and processes in a straightforward but gentle manner. Avoid jargon where possible, or explain it clearly. The goal is to make a difficult process easier.
• •Emphasize Quality and Dignity: Use words that convey the high quality of materials, craftsmanship, and the dignified nature of the products as a final tribute.
• •Develop a Style Guide: Create a simple document outlining key brand voice characteristics (e.g., "compassionate," "respectful," "helpful," "serene"), preferred terminology (and terms to avoid), and ensure all writers adhere to it across all platforms (website, social media, emails).

Social Perception

Largely positive, accessible to a broader European audience, perceived as a necessary service with expectations of sensitivity, reliability, and discretion.

Copy Examples

• •Headline: Honoring a Life, Cherishing a Memory. Body: In times of farewell, finding the perfect tribute is a deeply personal journey. At [Brand Name], we offer a curated collection of handcrafted urns and memorial jewelry, designed with love and respect to provide a lasting, tangible connection to your cherished one. Explore our unique pieces and find a beautiful way to keep their memory alive. Call to Action: Discover Our Collections.
• •Headline: A Unique Tribute for a Unique Soul. Body: Every life is a unique story. We believe their final resting place should be just as special. Collaborating with skilled artisans, [Brand Name] provides a diverse range of urns and keepsakes, from classic designs to modern artistic expressions. Let us help you find a memorial that truly reflects their spirit and your love. Call to Action: Personalize Your Memorial.
• •Headline: Compassionately Guiding You to the Right Choice. Body: We understand this is a difficult time. At [Brand Name], our commitment is to support you with empathy and understanding. Our online resources and caring team are here to help you navigate our collection of high-quality urns and memorial jewelry, ensuring you find a dignified and meaningful tribute for your loved one. Call to Action: Speak to Our Support Team / Read Our Guidance Articles.
• •Headline: More Than an Urn, A Lasting Embrace. Body: Keep their memory close. Our memorial jewelry and keepsake urns are thoughtfully designed to hold a precious part of your loved one, offering comfort and a constant reminder of the bond you shared. Crafted with care, each piece is a delicate symbol of enduring love. Call to Action: Explore Memorial Jewelry.
• •Headline: Since 2007, Helping Hearts Remember. Body: For over [Number] years, [Brand Name] has been dedicated to providing families with beautiful, high-quality funeral urns and memorial keepsakes. We are honored by the trust placed in us, reflected in over 500 "Excellent" reviews on Trustpilot. Find solace in a tribute crafted with experience and heartfelt dedication. Call to Action: Why Choose Us?