Brand Tone

Authoritative, Customer-Oriented, Comprehensive, Transactional, and Compliant

Brand Values

• •Customer Experience
• •Product Breadth & Quality
• •Accessibility
• •Market Leadership

Best Practices

• •Maintain Authority with Product Knowledge: Ensure all copy reflects deep understanding and expertise in the diverse range of products offered, from traditional tobacco nuances to the latest vaping technology.
• •Prioritize Customer-Centric Language: Frame product descriptions and informational content around customer benefits, choices, and the "best experience" they aim to provide.
• •Ensure Clarity and Transparency: Especially concerning product information, ingredients (where applicable and legally required/allowed), and terms of service, maintaining a straightforward and trustworthy voice. This includes clear display of mandatory health warnings.
• •Showcase Breadth of Selection Consistently: Regularly highlight the variety of products available, reinforcing their position as a comprehensive source for both traditional smokers and vapers.
• •Professional and Responsible Communication: Given the nature of the products, all communications should remain professional, compliant with advertising regulations, and avoid language that could be seen as irresponsibly promoting use, especially to unintended audiences. Emphasize their status as a licensed and compliant retailer.

Social Perception

Known Retailer, Product Availability Concerns, Go-To for Specific Needs, Neutral to Factual Online Presence

Copy Examples

• •Headline: Your Premier Destination for Tobacco and Vaping Excellence. Body: At FUMA, the Philippines' No. 1 Tobacconist, we're dedicated to bringing you the finest selection of global tobacco products and a comprehensive range of vaping innovations. Explore our collection and elevate your experience.
• •Headline: From Classic Smokes to Modern Vapes: Find Your Perfect Match. Body: Whether you prefer the rich tradition of cigars and cigarettes or the latest in vaping technology, FUMA offers an unmatched variety. We source the world to ensure your satisfaction.
• •Headline: The Widest Selection, The Best Experience. That's the FUMA Promise. Body: As your trusted tobacconist, we strive to provide not only a diverse product range but also a seamless shopping experience, online and in our stores nationwide.
• •Headline: Quality You Can Trust, Variety You'll Appreciate. Body: FUMA Philippines is committed to offering authentic, globally-sourced tobacco and vaping products. Discover your favorites or explore something new with us today.
• •Headline: Leading the Way in Tobacco and Vape Retail. Body: Experience the FUMA difference. As the nation's top tobacconist, we provide unparalleled access to a world of smoking and vaping products, ensuring you find exactly what you're looking for.