Brand Tone

Informative & Educational, Trustworthy & Transparent, Compassionate & Community-Oriented, Natural & Pure, Straightforward & No-Nonsense

Brand Values

• •Quality & Purity
• •Affordability & Accessibility
• •Natural Wellness
• •Customer Well-being & Trust
• •Community Support
• •Education

Best Practices

• •Prioritize Clarity and Simplicity: Avoid overly technical jargon or marketing hype. Explain CBD benefits and product information in an easy-to-understand, straightforward manner, reflecting the brand's no-nonsense approach.
• •Emphasize Natural Origins and Quality: Consistently highlight "Colorado-grown," "organic farming practices," "small-batch," "all-natural ingredients," and "full-spectrum" or "pure isolate" benefits to reinforce the commitment to purity and quality.
• •Maintain a Helpful and Educational Stance: Frame copy not just as selling a product, but as providing a solution and educating the consumer. Link to blog posts or educational resources where appropriate.
• •Infuse Compassion and Inclusivity: Subtly weave in the "for the benefit of all beings" philosophy, especially when discussing affordability, pet products, or the assistance program. Use inclusive language.
• •Be Authentic and Transparent: Address potential customer questions or concerns proactively in copy where appropriate (e.g., regarding THC content being within legal limits, or the availability of lab tests). This builds trust and aligns with the desired transparent tone.

Social Perception

Positive for Product Efficacy & Quality, Appreciated for Affordability, Trusted Source for Many, Seen as Compassionate, Concerns (Historically)

Copy Examples

• •Headline: Pure, Potent, Colorado-Grown CBD. For Your Well-being, Naturally. Body: At Fully Activated, we believe in the power of nature. That's why our artisanal CBD is crafted in small batches from organically grown Colorado hemp, ensuring you receive the full benefits of cannabinoids and terpenes. Experience the difference quality makes. For you, and your pets.
• •Headline: CBD Education You Can Trust. Understanding Your Wellness Journey. Body: Navigating the world of CBD? Our blog offers clear, science-backed information to help you understand how CBD works and choose the right products for your needs. We're committed to transparency, from our farm-to-lab process to the information we share.
• •Headline: Accessible Wellness: Premium CBD Shouldn't Break the Bank. Body: We're dedicated to making high-quality CBD affordable for everyone. Discover our range of effective tinctures, topicals, and pet products, all priced with your well-being in mind. Plus, learn about our assistance programs for veterans, seniors, and those who qualify. Because everyone deserves to feel their best.
• •Headline: From Our Colorado Fields to Your Home: The Fully Activated Promise. Body: It's simple, really. We use organic farming practices and all-natural ingredients because we're crafting CBD for our family, and yours. No unnecessary additives, just pure, effective relief. That's the Fully Activated promise.
• •Headline: Join Our Community: Relief, Naturally Shared. (Focus on Pets) Body: See why pets (and their humans!) love our CBD. Crafted with the same care and quality as our human line, our pet products support calmness and physical well-being. Because "all beings" deserve to thrive. Share your Fully Activated pet story with us!