Brand Tone

Knowledgeable, Friendly, Passionate, Traditional & Established

Brand Values

• •Customer Service
• •Expertise & Knowledge
• •Quality Products
• •Competitive Pricing/Good Value
• •Community & Family
• •Passion for the Outdoors

Best Practices

• •Always ground your copy in the brand's deep knowledge of hunting and outdoor gear. Use specific, informed language that resonates with experienced hunters, while still being accessible to newcomers. Highlight the "Since 1931" heritage where appropriate.
• •Write as if you're talking to a fellow hunter or a friend. Use welcoming, approachable language. Share customer stories or staff experiences to build connection.
• •Let the enthusiasm for the outdoors shine through. Use evocative language that paints a picture of the hunting experience. Focus on the adventure, the tradition, and the respect for nature.
• •Position the brand as a helpful guide. Content should aim to solve customer problems, whether it's choosing the right gear or offering tips for a better hunt. This reinforces the value of knowledgeable staff.
• •While the core tone (knowledgeable, friendly, passionate) should remain the same, adjust the level of formality for different platforms. TikTok can be more casual and humorous, while product descriptions and blog posts might be more detailed and authoritative, but all should reflect the core values.

Social Perception

Generally positive as a reliable source for quality gear, especially for duck hunting. Knowledgeable staff and good prices are appreciated. Long history and family-owned aspect contribute to trust. There are mixed opinions regarding customer service.

Copy Examples

• •Headline: Gear Up with The Fort: Expertly Outfitting Hunters Since 1931. Body: From seasoned pros to family traditions, Fort Thompson has been the trusted name for generations of hunters. We don't just sell the gear; we live the hunt. Visit us in-store or online and experience the Fort Thompson difference.
• •Social Media Post (Image of new waders): Don't let faulty gear cut your hunt short. The Fort Thompson Grand Refuge 3.0 Waders - designed by hunters, for hunters, for ultimate comfort and durability. Swing by and let our team help you find the perfect fit today! #FortThompson #DuckHunting #WaderExperts
• •Email Subject: Exclusive Deals from The Fort to Fuel Your Next Adventure! Email Body: Hey [Customer Name], As part of the Fort Thompson family, we want to ensure you're geared up and ready for whatever the season throws your way. Check out our new arrivals from top brands and our exclusive Fort Thompson line, all backed by our commitment to quality and a passion for the great outdoors.
• •Product Description Snippet (for a duck call): More than just a call – it's your voice in the marsh. Handpicked by our team of seasoned hunters, this call delivers the realistic sounds you need to bring in even the wariest birds. Trust the Fort to make every call count.
• •Website About Us Snippet: Since 1931, Fort Thompson has been more than a store; it's been a community. We're family-owned, staffed by passionate hunters, and dedicated to providing the best gear and expert advice at fair prices. Your hunt is our hunt.