Brand Tone

Authoritative, Innovative, and Analytical

Brand Values

• •Intelligence
• •Innovation
• •Foresight
• •Clarity
• •Leadership

Best Practices

• •Lead with Data, Not Opinion: Every major claim should be backed by a statistic, market trend, or reference to a report. This reinforces the brand's analytical authority. Avoid vague or purely emotional language.
• •Use Forward-Looking Language: Consistently frame content around the future. Use words like "next," "emerging," "predicts," and "the future of," to maintain the innovative and visionary tone.
• •Translate Complexity into Strategic Value: The copy should not just present complex technical topics but must always connect them to tangible business outcomes (e.g., "improves efficiency," "reduces risk," "unlocks new revenue streams").
• •Maintain Platform-Appropriate Formality: Keep the tone highly professional on LinkedIn. On Instagram, allow for more visual language and slightly shorter, more declarative statements, but avoid casual slang, excessive emojis, or a conversational tone. The voice is consistently that of an expert.
• •Focus on "Intelligence" and "Advantage": The copy should always imply a competitive edge. Position the information not just as interesting content, but as essential intelligence that gives subscribers and clients an advantage in the market.

Social Perception

specialized, high-value B2B intelligence provider.

Copy Examples

• •The Intelligence Behind Fashion's Digital Future. Your essential database for navigating AI, sustainability, and the metaverse in fashion.
• •Artificial intelligence is no longer a future concept; it's a present reality redefining the fashion supply chain. Our latest report analyzes the top 10 AI applications driving efficiency and personalization for leading brands. Access the key insights here and see where your strategy stands. #FashionTech #AI #DigitalTransformation #SupplyChain
• •By 2030, the digital asset market in fashion is projected to reach $55 billion. Is your brand prepared for this shift? Our data platform tracks the weekly movements in NFTs, virtual real estate, and digital wearables, so you don't have to. The future is quantifiable. #FashionData #Metaverse #NFTs #DigitalFashion #TechInnovation
• •Subject: Don't guess. Know. Your weekly FashionTech intelligence brief is here.
• •Headline: Strategic Blind Spots Cost Millions. Body: Access the data-driven intelligence that global fashion leaders use to de-risk innovation and pinpoint their next market opportunity. Discover FT-Rainbow.