Brand Tone

Fresh & Natural, Trustworthy & Reliable, Friendly & Approachable, Convenient & Simple, Passionate & Knowledgeable

Brand Values

• •Quality
• •Health & Wellness
• •Customer Satisfaction
• •Convenience
• •Support for Local/Seasonal (Potentially)
• •Transparency

Best Practices

• •Develop a Brand Voice Guide: Clearly define the tone, key messaging points, words to use, and words to avoid. Share this with anyone creating content.
• •Focus on "You" and Benefits: Address the customer directly and highlight how your products/service will benefit them (e.g., "You'll save time," "Enjoy healthier meals").
• •Use Sensory Language: Appeal to taste, sight, and smell when describing fresh produce (e.g., "crisp apples," "juicy oranges," "vibrant greens").
• •Maintain Authenticity: Be genuine in your passion for quality produce and customer well-being. Avoid overly corporate or impersonal language.
• •Consistency Across All Channels: Ensure the tone is the same on the website, in emails, on any potential social media, and in customer service interactions. Regularly review content to ensure it aligns with the defined voice.

Social Perception

Customers likely seek out such a service for convenience and the promise of higher quality or fresher produce than they might find in a regular supermarket. A premium or specialized service compared to general grocery shopping.

Copy Examples

• •Taste the Sunshine! ☀️ Farm-fresh fruits and vegetables, delivered directly to your door. Order your box of goodness today!
• •Just In: Sweet Summer Berries! Bursting with flavor and picked at their peak. Get yours before they're gone!
• •At Frutta in Cassetta, we're passionate about bringing you the best nature has to offer. We carefully select every piece of fruit and vegetable, so you can enjoy delicious, healthy meals with ease.
• •Tip Tuesday! 🥗 Did you know [fruit/vegetable fact]? Our [fruit/vegetable] is perfect for [recipe idea]. Add some to your next order for a healthy boost! #FruttaInCassetta #HealthyEating #FreshProduce
• •Your box of freshness is on its way! We're carefully packing your hand-picked fruits and vegetables. Get ready to enjoy the taste of quality!