Brand Tone

Premium & Quality-Conscious, Informative & Educational, Vibrant & Fresh, Inspiring & Aspirational, Approachable & Passionate, Trustworthy & Transparent

Brand Values

• •Quality
• •Freshness
• •Health & Wellbeing
• •Discovery & Variety
• •Customer Satisfaction
• •Transparency
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of Fruimundo's tone (Premium, Informative, Vibrant, Inspiring, Approachable, Trustworthy) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on Sensory Language: Use vivid words that evoke the taste, smell, texture, and appearance of the fruits. Words like succulent, sun-ripened, crisp, velvety, aromatic, zesty help bring the products to life.
• •Highlight Origins and Stories: Consistently weave in details about where the fruits come from and the care taken in sourcing them. This reinforces values like quality, transparency, and passion.
• •Educate and Inspire: Frame copy not just around selling, but around helping customers discover new flavors, understand nutritional benefits, and get creative in the kitchen. This positions Fruimundo as a knowledgeable partner.
• •Maintain Visual-Textual Harmony: Ensure the tone of the copy aligns with the high-quality, vibrant, and fresh imagery used across all platforms. The words should enhance what the visuals promise.

Social Perception

Fruimundo is generally perceived as a premium provider of high-quality, fresh exotic fruits and vegetables. Customers associate the brand with variety, reliability, and a taste of the exotic. The Swiss Quality claim appears to resonate well, adding a layer of trust and expectation of high standards. While prices are acknowledged as being on the higher side, this is often justified by the perceived quality, freshness, and the specialty nature of the products. The brand is seen as knowledgeable and passionate about its offerings. Its online presence is viewed as visually appealing and informative.

Copy Examples

• •Headline (Website Banner): Taste the Extraordinary. Swiss Quality Exotic Fruits, Delivered Fresh.
• •Instagram Post Caption: ☀️ Straight from the sun-drenched fields of Peru to your table! Our tree-ripened mangoes are bursting with sweet, tropical flavor. Discover the Fruimundo difference. #ExoticFruits #MangoLove #SwissQuality #FreshDelivery #TasteTheSun
• •Product Description Snippet (for Dragon Fruit): Unleash a world of vibrant delight with our Pink Pitaya. Beyond its stunning appearance, each bite offers a subtly sweet, refreshing taste packed with antioxidants. Perfect for smoothie bowls, exotic salads, or simply enjoyed on its own. Dare to discover?
• •Email Subject Line: Your Weekly Dose of Sunshine: New Arrivals & Exotic Recipes Inside!
• •TikTok Video Concept Text Overlay: Wait for it...🤯 The juiciest passion fruit you've EVER seen! #fruimundo #exoticfruit #passionfruit #foodtiktok #swissquality