Brand Tone

Artisanal & Passionate, Elegant & Refined, Authentic & Traditional (Romanian Heritage), Customer-centric & Assuring

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Originality
• •Tradition & Heritage
• •Elegance & Sophistication
• •Passion & Dedication

Best Practices

• •Highlight 'Handmade in Romania': Consistently feature this aspect as a key differentiator and a mark of authenticity and quality.
• •Focus on the Customer's Home & Aspirations: Frame product benefits around how they enhance the customer's living space, adding elegance, character, and a touch of unique, handcrafted luxury.
• •Use high-quality visuals that showcase the craftsmanship and detail of the furniture.
• •Share the story behind the brand and the artisans involved in creating the pieces.
• •Engage with customers on social media, responding to comments and questions promptly and personally.

Social Perception

A brand that is perceived as authentic, passionate, and dedicated to quality craftsmanship. A brand that values its Romanian heritage and provides elegant and refined furniture to enhance customer's homes.

Copy Examples

• •Each detail is forged with passion, bringing a touch of bespoke luxury to your space.
• •We don't just make furniture; we pour our soul into crafting unique pieces that tell a story of Romanian heritage and a passion for quality design.
• •Discover the artistry of handcrafted metal furniture, made with love in Romania.
• •Elevate your home with our elegant and durable designs, crafted to perfection.
• •#FromRo #HandmadeFurniture #RomanianDesign #MetalArtistry #ElegantHomes