Brand Tone

passionate, traditional, and quality-focused, gourmet, approachable and engaging

Brand Values

• •Authenticity & Tradition
• •Quality & Freshness
• •Passion & Expertise
• •Customer Experience & Satisfaction
• •Discovery & Gourmandise

Best Practices

• •Emphasize Heritage and Craftsmanship: Always allude to the traditional methods, the "artisan" aspect, and the deep-rooted passion behind the cheese selection.
• •Use Evocative and Sensory Language: Describe the cheeses not just by type, but by their aroma, texture, and the experience of tasting them (e.g., "creamy," "robust," "delicate floral notes," "a journey for the senses").
• •Maintain a Tone of Expertise, but Keep it Accessible: Share knowledge about cheese pairings, origins, and AOPs in an informative yet inviting way, avoiding overly technical jargon unless explained.
• •Highlight Freshness and Quality Assurance: Reiterate the commitment to delivering fresh, high-quality products, especially for an online store where customers can't physically inspect the goods.
• •Foster a Sense of Community and Shared Passion: Encourage interaction, invite customers to share their experiences, and position the brand as a shared journey into the world of fine cheeses.

Social Perception

High-Quality Products, Expertise and Good Advice, Beautiful Presentation, Reliable Delivery, Valued Local Business & Online Shop

Copy Examples

• •Discover the heart of French tradition with every bite. Our artisan cheeses, crafted with passion and raw milk, bring centuries of flavor to your table.
• •More than just cheese, it's an experience. Let our expert cheesemongers guide you through a world of unique flavors and textures. Your gourmet journey starts here.
• •From our aging cellars to your doorstep, freshness guaranteed. Indulge in the finest seasonal cheeses, hand-selected for their exceptional quality.
• •Tired of the ordinary? Explore our curated 'Boîte Apéro Surprise' and awaken your palate with unexpected delights. Dare to discover your new favorite cheese.
• •For over 20 years, we've shared our passion for authentic fromage. Join our family of cheese lovers and taste the difference tradition makes.