Brand Tone

Personal and Relatable, Encouraging and Supportive, Informative and Health-Focused, Positive and Upbeat, Community-Oriented

Brand Values

• •Health and Wellness
• •Personal Transformation
• •Support and Guidance
• •Quality and Efficacy
• •Convenience
• •Authenticity (via Personal Story)

Best Practices

• •Maintain Helga's Voice: Continue to use Helga's personal story and relatable, supportive tone across all communications. Authenticity is key. Use 'I' and 'we' (referring to Helga and her mission) to foster connection.
• •Focus on Benefits and Solutions: Emphasize how the products solve customer problems (e.g., lack of time, low energy, weight management) rather than just listing features. Connect product benefits to the feeling customers will achieve (e.g., 'feel more energized,' 'achieve your wellness goals').
• •Be Encouraging and Positive: Use uplifting language. Celebrate small wins and provide motivation. Avoid overly technical jargon unless explaining specific nutritional benefits clearly.
• •Incorporate Customer Success: Regularly feature testimonials and success stories (with permission) to reinforce social proof and the supportive community aspect. Show, don't just tell, how the products and guidance help.
• •Consistent Visuals and Messaging: Ensure that the imagery and core messages (health, convenience, personal support, delicious taste) are consistent across the website, social media, and any advertising materials. The 'Queen of Green' persona Helga mentions on TikTok could be a fun, consistent element if she wishes.

Social Perception

Positive for Customers, Linked to Herbalife's Reputation, Personal and Trustworthy (due to Helga), Focus on Solutions

Copy Examples

• •Headline: Start Your Day Stronger, Not Stressed. Discover the delicious simplicity of a Frokostshake breakfast – packed with nutrients to fuel your busiest days. Just like Helga, find your energy and feel your best! Body: Tired of rushed, unhealthy breakfasts? Our Herbalife shakes are ready in minutes, taste amazing, and give you the balanced nutrition you need. More energy, better focus – your new morning routine is waiting.
• •Headline: Your Personal Path to Wellness Starts Here. More than just shakes, Frokostshake.no offers the guidance and support you need to reach your health goals. Let Helga help you, just as she's helped so many others! Body: Feeling overwhelmed by where to start? At Frokostshake.no, you get proven Herbalife products and personalized advice from Helga, who knows the journey firsthand. Let's achieve your goals, together.
• •Headline: Taste the Goodness, Feel the Difference! Customers rave about our great-tasting shakes and the incredible energy boost they provide. What will be your favorite flavor? Body: From creamy Chocolate to refreshing Summer Berries, find a Herbalife shake you'll actually look forward to each morning. Packed with protein, fiber, vitamins, and minerals for a truly satisfying and healthy meal.
• •Headline: Join Helga & The Frokostshake Family! It's not just about what you eat, but how you feel. Experience the supportive and encouraging Frokostshake approach to a healthier lifestyle. Body: Inspired by her own 20kg weight loss journey, Helga is passionate about helping you succeed. Discover tasty, nutritious Herbalife solutions and get the motivation you need to thrive.
• •Headline: Quick Nutrition for Your Active Life. Don't let a busy schedule compromise your health. Frokostshake.no offers convenient Herbalife meal solutions that keep up with you. Body: Whether it's a quick breakfast, a post-workout refuel, or a healthy snack, our shakes and protein products are designed for your on-the-go lifestyle, ensuring you get the nutrients you need, when you need them.