Brand Tone

Encouraging & Supportive, Informative & Helpful, Personal & Relatable, Positive & Energetic, Professional (regarding product sales)

Brand Values

• •Health & Wellness
• •Convenience & Simplicity
• •Authenticity & Transparency
• •Support & Guidance
• •Quality
• •Community

Best Practices

• •Channel Helga's Voice: Always write as if Helga is speaking directly to the customer – supportive, a bit informal, encouraging, and drawing from personal experience. The "Min historie" (My Story) page is a good reference.
• •Focus on Benefits & Solutions, Not Just Features: Instead of just saying "high in protein," explain what that means for the customer: "Keeps you feeling fuller longer," "Supports muscle maintenance," "Helps you power through your workouts."
• •Use Inclusive and Encouraging Language: Employ words like "your journey," "we're here to help," "discover," "transform," "let's." Avoid overly technical jargon unless explained simply. Make people feel capable and supported.
• •Maintain Transparency: Be clear that the products are Herbalife. Authenticity is key, as highlighted by Helga's story.
• •Incorporate User-Generated Content & Testimonials: Regularly feature customer stories, reviews (with permission), and photos in marketing copy (as seen on the website and social media) to build trust and social proof, reinforcing the supportive community aspect.

Social Perception

Positive for Customers, Trusted (as an e-commerce site), Linked to Herbalife, Personal and Inspiring, Niche

Copy Examples

• •Headline: "Kickstart Your Day, the Healthy Way! ✨ Discover breakfast shakes that taste amazing AND keep you full & energized 'til lunch. Your busy mornings just got a whole lot brighter!"
• •Social Media Post: "Feeling that mid-day slump? 😴 Maybe it's time to rethink breakfast! Our nutrient-packed shakes are designed to give you sustained energy, not a sugar crash. Swipe to see @[customer_tag]'s favorite flavor and how it transformed her mornings! #HealthyHabits #FrokostshakeJourney #PoweredByHerbalife"
• •Email Subject: "Your Personal Guide to a Healthier You is Here! 💌" Email Body Snippet: "Hi [Name], ready to feel more vibrant and reach your wellness goals? At Frokostshake.no, it's more than just shakes – it's about finding what works for YOU. Just like Helga, our founder, discovered her path to a healthier life, we're here to support yours. Click here for a free consultation! [Link]"
• •Product Description Snippet: "Tired of compromising health for convenience? Our [Flavor Name] shake is packed with plant-based protein, 25 essential vitamins & minerals, and is 100% gluten-free and vegan. Just mix, sip, and conquer your day – deliciously! 🌿💪 #VeganNutrition #GlutenFreeGoodness #QuickAndHealthy"
• •Blog Post Title Idea: "5 Simple Swaps for a More Energetic Morning (Hint: It Starts with Your Shake!)" Intro Snippet: "Are you dragging yourself out of bed, already dreaming of your next coffee? We get it! But what if your first meal could set you up for all-day energy and focus? Let's explore how a nutritious Frokostshake can be your secret weapon... "