Brand Tone

Friendly and Approachable, Informative and Knowledgeable, Supportive and Community-Oriented, Enthusiastic and Passionate

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Variety and Selection
• •Family Business Heritage
• •Accessibility and Fair Pricing
• •Community Support & Education

Best Practices

• •Embrace the "Family" Feel: Consistently use warm, approachable language. Address customers in a friendly manner ("Hey, Fellow Crafters!", "We're excited to share..."). Highlight the family-owned aspect where appropriate to build trust and a personal connection.
• •Share Knowledge Generously: Don't just sell products; educate and inspire. Create informative content (blog posts, video tutorials, detailed product descriptions) that showcases expertise and helps customers succeed in their craft. Use clear, encouraging language.
• •Be Genuinely Enthusiastic: Let your passion for leathercraft shine through. Use positive and expressive words. Show excitement for new products, customer projects, and the craft itself.
• •Foster Community Interaction: Encourage engagement by asking questions, inviting customers to share their work, and responding to comments and messages in a timely and helpful manner. Use a supportive and encouraging tone.
• •Prioritize Clarity and Helpfulness: Whether describing a product or explaining a technique, ensure the information is easy to understand and genuinely useful. Avoid overly technical jargon where simpler terms suffice, or explain technical terms clearly. The goal is to empower the crafter.

Social Perception

Reliable Supplier, Good Quality for Price, Helpful and Responsive, Strong Etsy Presence, Knowledgeable Resource

Copy Examples

• •Unleash your creativity! 🐸✨ From buttery soft garment leathers to rugged tool hides, your next masterpiece starts at Frogjelly Leather. Family-owned and passionate about quality – come see what’s new!
• •Introducing our Premium Veg-Tan Sides: Sourced for their superior grain and consistent thickness, these hides are perfect for tooling, carving, and dyeing. Experience the Frogjelly difference – quality leather that brings your vision to life.
• •Hey, Fellow Crafters! 👋 This week on the blog, we're sharing a new tutorial on [Specific Technique]! Plus, check out these amazing projects shared by our community using #FrogjellyLeather. Get inspired and keep creating!
• •Just landed! 🤩 A fresh batch of vibrant printed leathers that are begging to be made into something amazing. What would YOU create with these beauties? Let us know in the comments! 👇 #LeatherCraft #DIYProjects #FrogjellyFinds
• •For over 75 years, leather has been more than just a business for our family – it's a passion. At Frogjelly Leather, we pour that dedication into sourcing the finest materials and providing the supportive service you deserve. Let's build something beautiful together.