Brand Tone

Performance-Oriented & Confident, Enthusiastic & Passionate, Relatable & Humorous, Supportive & Educational, Community-Focused

Brand Values

• •Performance & Excellence
• •Innovation
• •Durability & Quality
• •Customer Support & Education
• •Community & Passion
• •Authenticity

Best Practices

• •Embrace the "Performance First, Fun Second" Mantra: Always lead with the tangible performance benefits (extreme grip, hand protection, durability), then inject personality with humor, relatability, or enthusiastic language.
• •Speak the Athlete's Language: Use terminology common in CrossFit and functional fitness (WOD, PR, muscle-up, gymnastics, ripped hands) authentically. This shows you understand their world.
• •Be Bold and Confident (But Back it Up): Don't shy away from strong claims about product performance ("grippyest," "best damn grips"), but ensure these are supported by product features, materials, and customer testimonials/reviews.
• •Show, Don't Just Tell (with a Dash of Personality): Instead of just saying "good grip," describe it vividly: "so grippy they should be illegal," "insane stick." Use active, energetic verbs. Incorporate the #betterwithfrog hashtag to reinforce brand identity and community.
• •Maintain a Positive and Supportive Undercurrent: Even when being humorous or bold, the underlying message should be one of support and a genuine desire to help athletes improve and enjoy their fitness journey. Regularly share user-generated content and athlete stories to foster community.

Social Perception

Highly Effective / "Grippy", Innovative / High Quality, Problem Solver, Community-Oriented, Requires Adaptation (for some), Fun & Engaging

Copy Examples

• •Headline: Stop Ripping. Start Rippin'. Body: Tired of torn calluses dictating your training? Frog Grips are engineered with ridiculously grippy Hypalon, giving you an unbreakable connection to the bar. More reps, zero chalk, zero excuses. Get #betterwithfrog and dominate your next WOD. (Tone: Performance-Oriented, Confident, Relatable)
• •Headline: Warning: May Cause PRs. Body: Our Elite 4.0 Grips aren't just an accessory; they're a performance enhancer. Designed by CrossFitters, for CrossFitters who refuse to settle. Experience the insane grip and hand protection that has the community buzzing. Seriously, don't blame us when you smash your old records. (Tone: Confident, Humorous, Performance-Oriented)
• •Headline: Your Hands Called. They Want Frog Grips. Body: Listen, we get it. Brutal workouts, slippery bars, shredded palms – it's a vibe... a bad one. Upgrade to the comfort and insane stick of Frog Grips. Our unique 3-layer tech means your hands stay fresh, so you can focus on that next muscle-up, not the medic kit. (Tone: Relatable, Humorous, Problem-Solving)
• •Headline: Join the #FrogSquad. Unleash Your Inner Beast. Body: From the everyday hero to the Games elite, athletes worldwide are getting #betterwithfrog. It's more than just gear; it's a commitment to pushing limits and having a blast doing it. Grab your pair, feel the difference, and show us what you've got! (Tone: Community-Focused, Enthusiastic, Inspiring)
• •Headline: The Science of Stick. The Art of the WOD. Body: We geek out on materials like Kevlar-infused Hypalon so you can focus on your flow. Frog Grips offer unparalleled bar feel and durability, letting you connect with every movement. No chalk clouds, just pure, unadulterated grip. Ready to elevate your game? (Tone: Educational, Performance-Oriented, Confident)