Brand Tone

Youthful and Trendy, Confident and Expressive, Inclusive and Community-Oriented, Enthusiastic and Passionate, Direct and Value-Oriented

Brand Values

• •Self-Expression and Individuality
• •Confidence
• •Staying Current/Trendy
• •Quality Commitment
• •Community
• •Accessibility

Best Practices

• •Know Your Audience Deeply: Understand their slang, their aspirations, what 'fresh' and 'confident' truly mean to them. Tailor language accordingly.
• •Embrace the 'Fresh' Lifestyle: Use active, energetic language. Focus on newness, trends, and the excitement of self-expression. Words like 'latest,' 'drop,' 'vibe,' 'statement,' 'level up' can be effective when used authentically.
• •Highlight Individuality and Confidence: Craft messages that empower customers to be themselves and feel good in what they wear. Connect products to the feeling of confidence and unique style.
• •Build Community: Use inclusive language ('fam,' 'we,' 'us,' 'join the movement'). Encourage interaction and sharing (User-Generated Content). Make customers feel part of something bigger.
• •Stay Authentic: While embracing trends, ensure the voice feels genuine to the brand's Norwegian roots (if relevant to the desired image) and its core values. Avoid trying too hard or using slang that feels forced or inauthentic. Authenticity builds trust.

Social Perception

Aims to be seen as a go-to source for fresh and cutting-edge streetwear, targeting young individuals who value street style, self-expression, and current trends. The brand works on building a community and leveraging influencer marketing and collects customer reviews to shape perception.

Copy Examples

• •Headline for New Collection: Level Up Your Look. The [New Collection Name] just dropped – cop the freshest fits before they’re gone. #FreshStreetwear #StreetStyle
• •Instagram Caption for a Graphic Tee: Wear your vibe. 🤘 Our [Tee Name] is more than a tee, it’s a statement. Crafted for confidence. Link in bio to express yourself. #FSWCommunity #UrbanFashion #BeUnique
• •Email Subject for a Promotion: 🔥 Pick 3, Pay 2 + FREE Shipping = Your Freshest Summer Yet! 🔥
• •Product Description Snippet (for a hoodie): Engineered for the bold. The FSW® [Hoodie Name] brings ultimate comfort and standout style. Because when you feel your most confident, you are your most you. #StreetwearEssentials #NorwayFashion
• •"About Us" Snippet for Social Media: Born in Norway, worn by the world. FreshStreetwear isn't just clothing, it's a movement. We’re all about self-expression, killer style, and a community that’s as unique as you are. Join the fam. #FreshStreetwear #StreetwearCulture