Brand Tone

Artisanal, Traditional, Passionate, friendly, and community-oriented.

Brand Values

• •Quality & Craftsmanship
• •Tradition
• •Customer Satisfaction & Inclusivity
• •Passion
• •Freshness

Best Practices

• •Lead with "Artisanal" and "Tradition": Always use words that evoke craftsmanship, heritage, and quality. Phrases like "Handcrafted," "Artisanal," "Traditional Recipe," and "Valtellina Heritage" should be staples in the brand's vocabulary.
• •Tell the Story: Weave the brand's history and passion into the copy. Mentioning the family, the growth from a small lab, and the dedication to the craft creates an emotional connection that builds trust and loyalty.
• •Focus on the Senses: Describe the pasta, not just its features. Use evocative language about its texture ("silky," "tender bite"), taste ("rich flavor," "authentic"), and the quality of the ingredients ("sun-ripened tomatoes," "creamy local cheese").
• •Emphasize Inclusivity, Not Restriction: When talking about the gluten-free line, frame it as an expansion of the brand's passion for great food for everyone. The message should be "delicious pasta that happens to be gluten-free," rather than "a product for a restrictive diet."
• •Maintain a Community Voice on Social Media: Continue to engage directly and warmly with followers. Ask questions, feature customer photos (with permission), and share the daily life of the pastificio (the pasta workshop). This reinforces the perception of a friendly, approachable, and passionate local brand.

Social Perception

The public perceives "L'Arte della Pasta" and its "Fresca Senza Glutine" line as a premium, trustworthy, and authentic brand. Customers view it as a go-to source for high-quality fresh pasta that feels homemade. The gluten-free products are seen as a "game-changer" for those with celiac disease, allowing them to enjoy traditional Italian dishes without sacrifice. The brand is a respected local business that has grown through hard work and a commitment to quality.

Copy Examples

• •Art in every strand. Our fresh, gluten-free tagliatelle is crafted daily with passion and the finest Italian flours. We don't believe in compromise, only in authentic flavor that everyone at the table can enjoy. Ready to taste the tradition? Pre-order yours today.
• •Missing the true taste of fresh pasta? Your search ends in Valtellina. L'Arte della Pasta presents 'Fresca Senza Glutine'—artisanal, delicious, and so good you won't believe it's gluten-free. From our family's workshop to your family's table.
• •Tradition You Can Taste. Gluten-Free You Can Trust. For over 20 years, we've poured our passion into the art of pasta. Now, our dedicated gluten-free line brings that same authentic Valtellina experience to every diet.
• •A taste of autumn, crafted by hand. This week, we're introducing our new gluten-free Pumpkin Ravioli. Made with locally sourced pumpkin and our signature tender pasta, it's the perfect way to welcome the season. Limited batches available—reserve yours now!
• •Why settle for less? Get truly fresh, artisanal gluten-free pasta made right here in Sondrio. We craft it the day you order it. Call L'Arte della Pasta to experience the difference. Because everyone deserves great pasta.