Brand Tone

Empowering & Confident, Professional & Expert, Friendly & Approachable, Modern & Clean, Playful & Relatable

Brand Values

• •Confidence
• •Expertise
• •Comfort
• •Hygiene & Safety
• •Inclusivity
• •Empowerment
• •Consistency

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key elements of your brand tone (e.g., vocabulary, sentence structure, what to do, what not to do) and share it with everyone creating content.
• •Know Your Audience Persona: Tailor the tone to resonate with your target demographic on each platform, while still aligning with the core brand voice. For example, TikTok can be more playful than a press release.
• •Emphasize Benefits, Not Just Features: Focus on how your services/products make the customer feel (e.g., confident, smooth, empowered) rather than just listing what they are.
• •Be Consistent Across All Channels: While the style might adapt slightly per platform, the core tone (e.g., empowering, professional) should remain recognizable whether it's a tweet, an email, or website copy.
• •Listen and Adapt: Monitor customer feedback, social media comments, and reviews to understand how your tone is being perceived and make adjustments if necessary. Engage in a way that reinforces your desired brand persona.

Social Perception

Generally Positive, Go-to for Waxing, Professional & Clean, Slightly Premium, Location Dependent, Body Positive Advocate

Copy Examples

• •Unveil your smoothest, most confident you. ✨ Our experts are here to make you glow from the inside out. #EuropeanWaxCenter #RevealYourRadiance
• •Experience the EWC difference. Our proprietary Comfort Wax® is formulated with the highest quality ingredients, applied by our certified Estr*experts* for a virtually painless and flawlessly smooth result every time.
• •Hey gorgeous! Ready for that silky-smooth feeling? Your first wax is on us! 😉 Click here to book your complimentary visit and meet our amazing team. We can't wait to see you! #EWC #FreeWax
• •Your Fresh Start: Smooth Skin Awaits at EWC
• •When you leave EWC feeling like you can conquer the world (and your to-do list). 💁‍♀️ #WaxTok #SmoothMoves #EuropeanWaxCenter #Confident