Brand Tone

Friendly & Approachable, Mindful & Inspired

Brand Values

• •Sustainability & Ethical Production
• •Quality & Aesthetics (Slow Living)
• •Mindful Consumption
• •Relaxed Exploration
• •Friendly & Approachable Experience

Best Practices

• •Ensure the 'Mindful & Inspired' tone is consistent across all platforms.
• •Focus on highlighting the quality and aesthetics of products.
• •Communicate the brand's commitment to sustainability and ethical production.
• •Use friendly and approachable language to welcome customers.
• •Emphasize the relaxed and explorative shopping experience.

Social Perception

Mindful consumers seeking quality, ethical, and aesthetically pleasing products for a 'slow living' lifestyle.

Copy Examples

• •Discover curated collections for slow living.
• •Embrace quality and aesthetics in every choice.
• •Shop consciously, supporting ethical production.
• •Welcome to a world of mindful living.
• •Explore our unique selection for a more intentional lifestyle.