Brand Tone

Informative, Accessible, Innovative, Confident & Reassuring

Brand Values

• •Accessibility
• •Simplicity & Ease of Use
• •Integration & Compatibility
• •Quality & Reliability
• •Innovation
• •Customer-Centricity
• •Sustainability

Best Practices

• •Prioritize Clarity and Simplicity: Even when discussing technical features, use clear, concise language that a non-expert can understand. Avoid overly technical jargon where possible, or explain it simply.
• •Emphasize Benefits over Features: Instead of just listing what a product *is* (e.g., "Wi-Fi smart switch"), focus on what it *does* for the customer (e.g., "Control your lights from anywhere, save energy, and enjoy effortless automation").
• •Maintain a Helpful and Solution-Oriented Approach: Frame content around solving customer problems or making their lives easier. Use calls to action that guide them towards solutions (e.g., "Discover our Smart Modules," "Request our advice").
• •Incorporate Trust Signals Consistently: Regularly mention key differentiators like "Made in Italy," "Matter Certified," safety features, and positive customer testimonials to reinforce quality and reliability.
• •Ensure Visual and Linguistic Consistency Across Platforms: While adapting to the nuances of each platform (e.g., more visual on Instagram, more instructional on YouTube), the core messaging, keywords (like "easy," "smart," "compatible," "Italian quality"), and visual identity should remain consistent. If using multiple languages, ensure high-quality translations that maintain the intended tone.

Social Perception

Positive for Product Quality & Innovation, Appreciated for Ease of Installation, Seen as a Problem Solver, Good Customer Support, Strong Italian Identity, Professional & Reliable

Copy Examples

• •Headline: Your Home, Smarter. Effortlessly. Body: Don't replace, upgrade! Freedompro smart modules install in minutes, making your existing lights, shutters, and outlets intelligent. Matter certified for seamless control with your favorite voice assistants. Experience Italian innovation today.
• •Headline: Unlock Your Home's Potential. No Reno Required. Body: Dream of a smart home but dread the hassle? Freedompro makes it simple. Our "Made in Italy" devices integrate with your current wiring, bringing you voice control, automation, and energy savings. Smart, the easy way.
• •Headline: Finally, A Smart Home That Just Works. Body: Tired of compatibility issues? Freedompro is Matter certified, speaking fluently with Apple HomeKit, Google Home, Alexa, and more. Control everything from a single app or with your voice. Reliable. Simple. Smart.
• •Headline: Professionals Choose Freedompro. Here’s Why. Body: Simplify your smart home installations. Freedompro offers reliable, Matter-certified modules and bridges (including KNX & BTicino MyHome) designed for seamless integration and ultimate client satisfaction. Partner with Italian quality and innovation.
• •Headline: Smart Living Starts Here. And It's Easier Than You Think. Body: Transform your house into a high-tech haven of comfort in under 10 minutes. Freedompro modules bring lighting, shutter, and appliance control to your fingertips. Explore the future of home automation – designed in Italy, for everyone.