Brand Tone

Nostalgic, Friendly & Approachable, Enthusiastic & Passionate, Playful & Fun, Trustworthy & Customer-Focused

Brand Values

• •Nostalgia & Tradition
• •Quality
• •Customer Satisfaction
• •Value for Money
• •Joy & Happiness
• •Community/Family Feel

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (Nostalgic, Friendly, Enthusiastic, Playful, Trustworthy). Include "do's and don'ts" and examples of phrases that fit and don't fit the tone.
• •Know Your Audience: Understand who you're talking to. For "The Proper Sweet Company," this includes those who lived through the eras of these sweets and younger audiences discovering them. Tailor language slightly for different platforms but keep the core tone consistent.
• •Use Storytelling: Incorporate nostalgic references, talk about the "good old days," or share the "story" behind certain sweets. This reinforces the nostalgic and friendly aspects of the brand.
• •Be Authentic and Passionate: Let the genuine love for sweets shine through in your writing. Enthusiasm is contagious and aligns well with the brand's passionate, family-run identity.
• •Engage and Interact: When writing for social media or responding to customers, maintain the established friendly and approachable tone. Ask questions, use emojis appropriately, and show genuine appreciation for customer interaction. Consistency across all communication touchpoints is key.

Social Perception

Positive, Nostalgia Trigger, Reliable & Trustworthy, Gift-Worthy, Engaging

Copy Examples

• •Facebook Ad (Nostalgic & Friendly): Remember penny sweets and the race to the sweet shop after school? 🍬 Relive those golden days with The Proper Sweet Company! Our family-run shop is packed with all your old favourites. Which retro sweet will you rediscover today? Shop now and taste the memories! #RetroSweets #OldFashionedSweets #SweetMemories
• •Instagram Caption (Enthusiastic & Playful): 🌈 Sweeten up your scroll! 🍭✨ Our pick 'n' mix dreams are made of these! What's the first sweet you'd grab from this colourful mountain of joy? Let us know below! 👇 #SweetHeaven #PickNMix #TheProperSweetCompany #TreatYourself
• •Website Banner (Trustworthy & Customer-Focused): Your Favourite Traditional Sweets, Delivered with Care! 🍬 At The Proper Sweet Company, we're a family business passionate about bringing you the best quality retro treats and speedy, friendly service. Taste the tradition!
• •Email Marketing Subject Line (Nostalgic & Engaging): Psst... Your Childhood Favourites Are Calling! 📞🍬 *Body Snippet:* Hey [Customer Name], Ready for a sweet trip down memory lane? From Flying Saucers to Sherbet Lemons, The Proper Sweet Company has all the retro classics you adored. Plus, discover new delights to make new memories! Click here to unwrap some joy...
• •TikTok Video Idea (Playful & Fun): *Visual: Quick cuts of someone excitedly packing a vibrant sweet hamper with popular retro sweets.* *Text Overlay:* Packing pure happiness! 🤩 Which of these classics is YOUR ultimate fave? #SweetHamper #RetroVibes #SweetTooth #UnboxingJoy *Audio:* Upbeat, trending nostalgic song.