Brand Tone

Passionate, Crafty, Friendly, and Playful

Brand Values

• •Originality & Uniqueness
• •Quality Craftsmanship
• •Customer Collaboration & Customization
• •Passion for Pop Culture & Fandoms
• •Sustainability & Slow Fashion
• •Community Connection

Best Practices

• •Embrace Your Inner Fan: Always write from a place of genuine enthusiasm for pop culture, gaming, and the creative process. Let your passion shine through.
• •Keep it "Crafty and Cute": Use playful language, emojis where appropriate (especially on social media), and don't be afraid to be a little whimsical. The "cute as a button & crafty like a fox" ethos should be a guiding light.
• •Be Personal and Approachable: Use "we" (referring to Hayley and Jesse) to foster a connection. Share behind-the-scenes glimpses and talk directly to your audience like you're chatting with fellow fans.
• •Highlight the Handmade Difference: Consistently emphasize the made-to-order, handcrafted quality, and the option for customization. This is a key differentiator and value proposition.
• •Stay True to Your Values: Ensure your copy consistently reflects your core values of originality, quality, customer collaboration, passion for fandoms, and sustainability. For example, when talking about materials, mention the thought that goes into them or the upcycled nature if applicable.

Social Perception

Highly Positive, Appreciative of Craftsmanship, Seen as a Go-To for Unique, Pop-Culture Items, Supportive of Small Business, Engaged Community

Copy Examples

• •Headline: Unleash Your Inner Character! ✨ Body: Tired of the same old threads? At Button Fox, we handcraft unique apparel and accessories inspired by *your* favorite games, anime, and all things pop culture. Let's create something amazing together! #HandmadeWithCharacter #PopCultureFashion
• •Headline: From Our Sketchbook to Your Wardrobe! 🦊✂️ Body: Every Button Fox piece starts with a spark of inspiration (and maybe a bit too much coffee!). We lovingly design, cut, and sew each item, pouring our passion for unique style into every stitch. What will we create for you? #CraftyLikeAFox #MadeToOrder
• •Headline: Level Up Your Look! 🎮 Body: Why just play the game when you can *wear* the game? Our character-inspired hoodies and capes are made for fans, by fans. Show off your allegiance in style and comfort! P.S. Custom orders are our jam! #GamingGear #UniqueApparel
• •Headline: Your Dream Design, Crafted by Us! 💖 Body: Got a vision for the ultimate fandom piece? We're Hayley and Jesse, and we're here to bring it to life! From custom colors to unique ear types, let's make your pop culture dreams a reality. #ButtonFoxCustoms #WearYourFandom
• •Headline: More Than Just Clothes – It's an Adventure! 🌟 Body: Join the Button Fox family! We're all about unique designs, quality craftsmanship, and sharing our love for all things nerdy and nice. Follow our journey and let's geek out together! #SmallBizLove #CreativeJourney #FandomFashion