Brand Tone

Professional, Quality-Oriented, Informative, Direct, Emerging and Engaging

Brand Values

• •Quality and Efficacy
• •Professionalism
• •Customer Empowerment/Artistry
• •Variety and Choice
• •Currentness

Best Practices

• •Maintain a professional yet approachable tone.
• •Emphasize product quality and efficacy in all communications.
• •Showcase how products empower beauty professionals.
• •Highlight the variety and trend-setting nature of product offerings.
• •Actively engage with customers on social media to build brand awareness.

Social Perception

A specialized and quality-focused e-commerce platform for professional eyebrow lamination and lash lift products, dedicated to empowering beauty professionals with top-tier tools and comprehensive solutions.

Copy Examples

• •"Shop high-quality products for flawless results."
• •"Elevate your artistry with our premium lash and brow lamination products."
• •"For professional use only. Discover our range of professional brow lamination products."
• •"Subscribe now to our exclusive Newsletter for deals on top beauty brands."
• •"Explore our New Arrivals for the latest brow and lash tints, lamination kits, tools, and aftercare essentials."