Tono de Marca

Passionate & Enthusiastic, Authentic & Sincere, Premium & Sophisticated (but accessible), Informative & Educational, Warm & Inviting

Valores de Marca

• •Quality
• •Authenticity
• •Tradition
• •Naturalness
• •Customer Satisfaction
• •Passion

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly document the identified tone (Passionate, Authentic, Premium, Informative, Warm), key vocabulary, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Focus on Sensory Language and Storytelling: Use vivid words that evoke the taste, aroma, and texture of Italian food. Tell the story behind the products – the origin, the people, the process – to connect emotionally.
• •Emphasize Benefits, Not Just Features: While "cold-pressed" is a feature, "capturing a vibrant, peppery taste and heart-healthy polyphenols" describes the benefit. Connect product attributes to the customer's experience and desires (e.g., better taste, healthier meals, authentic experiences).
• •Maintain Authenticity and Transparency: Avoid exaggerated claims. Be honest about sourcing, production, and what makes the products special. This builds trust, which is crucial for a premium brand.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, emails, social media, ads) to ensure it aligns with the defined brand tone and values. Get feedback and be willing to adjust as the brand evolves.

Percepción Social

High-Quality Purveyor, Trustworthy, Artisanal/Gourmet, Good Taste, Limited Mainstream Awareness (Potentially)

Ejemplos de Copy

• •Headline for a New Olive Oil Variety: "Taste the Sunshine of Puglia: Introducing Fratelli Leo's Single-Estate Coratina. Pure, potent, and pressed with passion."
• •Social Media Post (with image of olive oil drizzled on pasta): "Elevate your everyday. A drizzle of Fratelli Leo's authentic extra virgin olive oil transforms simple meals into Italian celebrations. Experience the tradition, taste the difference."
• •Product Description Snippet: "Crafted by tradition, nurtured by nature. Our unfiltered extra virgin olive oil is cold-pressed within hours of harvest, capturing the vibrant, peppery notes and heart-healthy polyphenols that define true Italian excellence."
• •Email Subject Line for a Promotion: "A Gift from Our Family to Yours: Discover Fratelli Leo's Finest."
• •About Us Page Excerpt: "At Fratelli Leo, olive oil is more than a product; it's our heritage. We pour generations of Italian passion and respect for the land into every bottle, bringing the authentic taste of Italy to your table."