Brand Tone

Innovative & Modern, Customer-Centric & Accommodating, Enthusiastic & Adventurous, Quality-Focused

Brand Values

• •Customization & Personalization
• •Quality & Performance
• •Customer Satisfaction
• •Global Reach & Accessibility
• •Innovation & Eco-Friendliness

Best Practices

• •Develop a Core Messaging Guide: Create a document outlining key brand messages, value propositions, and "on-brand" vs. "off-brand" language examples. This ensures everyone writing for the brand is aligned.
• •Know Your Audience: Understand who you're talking to. The language for a tech-savvy adventurer might differ slightly from that for a business seeking an e-bike fleet, but the core innovative and quality-focused tone should remain.
• •Prioritize "You" over "We": Focus on the customer's benefits, adventures, and personalization. Instead of "We make powerful e-bikes," try "You'll conquer new trails with your custom-built, powerful e-bike."
• •Be Authentic and Enthusiastic: Let genuine passion for e-bikes and innovation shine through. Avoid overly formal or generic corporate speak. Use active voice and vibrant language.
• •Review and Refine Regularly: Periodically review all marketing copy (website, social media, ads) to ensure it consistently reflects the desired tone and values. Adapt as the brand evolves, but maintain the core identity.

Social Perception

Emerging Brand with Positive Direct Feedback, aligning with the Growing E-bike Market with emphasis on customization and power.

Copy Examples

• •Headline: Your Ride, Reimagined. Franklyn & Page: Custom E-Bikes Built for Your Adventure. Body: Tired of one-size-fits-all? At Franklyn & Page, we craft high-performance electric bikes as unique as you are. From frame to motor, design your dream ride and electrify your journey. Explore worldwide.
• •Social Media Post: Unleash the Power! Our 2000W dual-motor e-bikes aren't just a ride, they're a revolution. Conquer any terrain, customize every detail. What will your Franklyn & Page e-bike say about you? #FranklynAndPage #CustomEbike #ElectricAdventure #PowerfulRide
• •Product Description Snippet (for a customizable model): Don't just ride the trend, define it. With Franklyn & Page, you're in the driver's seat of design. Choose your power, select your style, and let us build the e-bike that perfectly matches your ambition. Your vision, our expertise.
• •Email Subject Line: Adventure Awaits: Build Your Franklyn & Page Custom E-MTB! Email Body Snippet: Ready to explore further, faster, and in your own unique style? Franklyn & Page empowers you to create an electric mountain bike tailored to your thrill-seeking spirit. Quality components, personalized design, global adventures. Let's build something incredible together.
• •B2B Outreach: Elevate Your Business with Franklyn & Page Custom E-Bike Fleets. Offer your team or customers a unique, eco-friendly transport solution, fully branded and customized to your operational needs. From delivery services to tour operators, we provide premium, reliable e-bikes that perform.