Brand Tone

Personal & Relatable, Creative & Passionate, Approachable & Customer-Focused

Brand Values

• •Originality & Uniqueness
• •Quality
• •Affordability
• •Creativity & Design
• •Personal Connection & Family

Best Practices

• •Always Inject Personality: Reflect Jess's journey and passion in the copy. Use "I" and "we" to maintain a personal, small-business feel. Share behind-the-scenes glimpses or inspirations when appropriate.
• •Keep it "Fun" and "Quirky": Embrace playful language, whimsical descriptions, and a light-hearted approach where suitable, aligning with the product descriptions.
• •Emphasize "Quality" and "Affordability" Subtly: While highlighting these values, weave them into the benefits for the customer (e.g., "lasting treasures that don't break the bank") rather than just stating the words.
• •Be Genuinely "Approachable" and "Helpful": Encourage interaction, respond warmly to comments and messages, and make the custom order process feel easy and collaborative. Use inviting language in calls to action.
• •Stay True to the "Mum-preneur" Story: Continue to connect with the target audience (likely other parents) by sharing relatable anecdotes or a mum's perspective, reinforcing the brand's origin and understanding of their customers' needs.

Social Perception

The perception is likely that of a small, independent Australian business run by a relatable mother. Customers probably appreciate the unique and fun designs for children, the option for custom pieces, and the direct interaction with the founder. The association with other curated brands like Jamie Kay might also add to a perception of quality and trustworthiness. The primary interaction and perception will be shaped through their website and social media engagement. The Instagram feed, with tags like #frankieandcodesigns, encourages user-generated content and community building.

Copy Examples

• •Headline: Spark Joy with Designs as Unique as Your Little One. Body: Tired of the same old stuff? At Frankie and Co Designs, we pour a mum's love and a dash of quirky fun into every piece. Discover unique, quality treasures designed in Melbourne to make your little one's world a bit more magical. #frankieandcodesigns
• •Headline: From a Mum's Dream to Your Little One's Delight. Body: It all started with a million ideas during nap time! Frankie and Co Designs brings you affordable, fun, and quality goods designed by a fellow Aussie mum. Let's make those early years even more special. Shop our latest collection! #supportsmallau
• •Headline: Got a Special Idea? Let's Create It Together! Body: Looking for that perfect, one-of-a-kind gift or a special something for your little sprout? Jess here, founder of Frankie and Co Designs! I love bringing your unique ideas to life. DM us for custom orders and let's make some magic. #customkids #melbournemade
• •Headline: Quirky, Fun, and Made with Love (and a lot of Coffee!). Body: Fuelled by creativity (and yes, coffee!), Frankie and Co Designs offers a playful range of goods for your little adventurers. Quality you can trust, designs you'll adore. Explore our world of fun! #kidsdesign #aussiemums
• •Headline: Dress Your Darlings in Delightful Designs. Body: At Frankie and Co Designs, we believe little ones deserve the most charming and unique things. Discover our lovingly designed originals and curated Jamie Kay pieces. Affordable quality for your peace of mind and their happy smiles. #childrensboutique #shoplocalau