Brand Tone

Nostalgic & Evocative, Authentic & Passionate, Curated & Appreciative (of the Quirky and Elegant), Quality-Oriented & Trustworthy, Personal & Approachable, Responsible & Conscious

Brand Values

• •Preservation of History and Memories: A core value is preserving memories and sharing stories, one image at a time and bringing the beauty of vintage ephemera into your hands.
• •Authenticity and Quality: The brand values the original state of the vintage images and providing high-quality reproductions and customer service.
• •Joy of Nostalgia: They aim to provide a nostalgic adventure and believe history can be fun!.
• •Customer Connection: As a family business, they take pride in offering personal touches and attentive service.
• •Sustainability: There's a stated commitment to responsible production and protecting the planet through eco-friendly practices.
• •Artistic and Cultural Curation: The brand emphasizes understanding the importance of historical accuracy, cultural relevance, and artistry in its curated collection.

Best Practices

• •Lead with Nostalgia: Consistently use language that evokes memories, a sense of history, and the charm of the past (e.g., "rediscover," "bygone," "classic," "timeless," "cherished memory").
• •Emphasize Authenticity & Curation: Regularly mention the genuine vintage source of the images and the careful process of selection. This builds trust and highlights the uniqueness of the collection.
• •Showcase Quality & Craftsmanship: Words like "meticulously," "high-quality," "carefully handled," and details about their printing process should be woven in to reinforce the premium nature of the products.
• •Maintain a Warm, Personal Voice: Reflect the "family-owned" aspect with friendly, approachable, and enthusiastic language. Share the passion behind the collections.
• •Integrate Values Naturally: Subtly incorporate keywords and phrases related to sustainability, US-based production, and the joy of discovery to reinforce core brand principles without being overly overt.

Social Perception

Customers familiar with the brand, particularly wholesale buyers, generally hold a positive view, appreciating the image selection and quality. The brand appeals to a niche audience interested in history buffs, art lovers, travel fiends, and anyone who appreciates a touch of nostalgia. It is perceived as a source of unique, aesthetically driven gift items and paper goods. The overall public profile of Found Image Press as a distinct brand entity appears somewhat limited, with perception likely formed through direct product interaction or discovery on retail sites rather than broad brand marketing campaigns or extensive media coverage. The mention of a growing social media presence on their website indicates an ambition to increase visibility, but its current impact on wider social perception is not strongly evident from available data.

Copy Examples

• •Headline: Step Into Yesterday. Discover Real Vintage Charm. Body: Each Found Image Press creation is a portal to the past. Authentic vintage images, lovingly preserved on beautiful, eco-friendly paper. Bring home a piece of history. #FoundImagePress #VintageNostalgia
• •Headline: Quirky. Elegant. Unforgettable. That's Vintage. Body: Our curated archive of over 75,000 images celebrates the unique beauty of bygone eras. From art prints to postcards, find your perfect nostalgic treasure, sustainably printed in the USA. #VintagePaperGoods #TimelessDesign
• •Headline: More Than Just a Print, It's a Story. Body: We're a family business passionate about sharing the fascinating, fun, and forgotten moments of the past. Explore high-quality vintage paper goods that spark joy and conversation. #PreservingMemories #AuthenticVintage
• •Headline: Gift the Magic of Nostalgia. Body: Looking for something unique? Our vintage image products are crafted with care, celebrating history, art, and the joy of discovery. High quality, personal service, and a touch of old-world charm. #RetroGifts #FamilyOwnedBusiness
• •Headline: Sustainably Printed. Authentically Vintage. Body: Cherish the past, protect the future. Found Image Press offers beautifully reproduced vintage images on eco-friendly materials, printed on demand to reduce waste. Experience the quality and charm. #EcoFriendlyVintage #MadeInUSA