Brand Tone

Friendly and Approachable, Helpful and Informative, Nostalgic and Sentimental, Promotional and Direct, Inspiring

Brand Values

• •Preserving Memories
• •Personalization and Customization
• •Quality
• •Accessibility
• •Gift-Giving

Best Practices

• •Embrace a Conversational Style: Write as if you're talking to a friend. Use 'you' and 'we' to create a direct connection. Keep sentences relatively simple and avoid overly formal or technical jargon unless explaining a specific product detail.
• •Focus on Benefits and Emotions, Not Just Features: Instead of just saying 'high-resolution printing,' explain what that means for the customer: 'crystal-clear images that bring your memories to vibrant life.' Connect products to feelings – joy, love, nostalgia.
• •Use Storytelling: Encourage customers to see their photos as stories. Frame your products as ways to tell and preserve these narratives. Use evocative language that paints a picture.
• •Incorporate User-Generated Content (with permission): Sharing customer photos and stories reinforces the brand's community feel and provides authentic social proof, naturally aligning with a friendly and relatable tone.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy matches the style of your visuals. If your images are warm and personal, your text should reflect that. Consistency across all touchpoints (website, social media, emails) is key. Create a simple style guide for reference.

Social Perception

Provider of Personalized Keepsakes, Associated with Special Occasions, Reliable for Photo Printing, Focus on Emotional Connection

Copy Examples

• •Instagram Post (showcasing a photo book): 'Relive your favorite adventures, page by page. ✨ Our beautifully crafted photo books turn your cherished moments into timeless treasures. What story will your photos tell? Start creating yours today! #Fotomaxbutiken #PhotoBook #MemoriesForLife #PersonalizedGifts #Storytelling'
• •Facebook Ad (promoting canvas prints): 'Transform your home with a touch of YOU! ❤️ Turn that stunning sunset photo or a precious family portrait into a breathtaking canvas print. It’s more than decor; it’s a daily reminder of what matters most. Shop now and save 20% on all canvas! #WallArt #PhotoCanvas #HomeDecor #Fotomax #CherishEveryMoment'
• •Email Subject Line (for a seasonal offer): '🌸 Spring into Memories! Fresh Deals on Your Favorite Photo Gifts!' Email Body Snippet: 'Hello [Customer Name], let the sunshine in and celebrate the season of new beginnings! From vibrant photo mugs perfect for your morning coffee to stunning prints that bring your walls to life, we’ve got everything you need to make your memories shine. Explore our spring collection and enjoy [discount]% off!'
• •Website Banner (for Mother's Day): 'Make Mom’s Day Unforgettable! ❤️ Create a personalized photo gift she’ll treasure forever. From custom mugs to heartfelt photo albums, show her how much she means with a gift from the heart. Order by [Date] for guaranteed delivery! #MothersDayGift #PersonalizedLove #BestMom'
• •Product Description (for a custom keychain): 'Carry your favorite memory wherever you go! Our custom photo keychains are the perfect small gift with a big heart. Just upload your photo, and we'll create a little piece of joy you can hold onto. Ideal for anniversaries, 'just because,' or a sweet reminder of a loved one. Simple, personal, precious. #PhotoKeychain #PersonalGift #TinyTreasure #FotomaxMemories'