Brand Tone

sentimental, caring, and reassuring

Brand Values

• •Sentimentality & Connection: Helping customers preserve and cherish precious memories and relationships.
• •Personalization & Uniqueness: Offering products that are deeply personal and one-of-a-kind.
• •Quality & Durability: Providing products that are made to last, backed by a lifetime guarantee.
• •Customer Satisfaction: Highlighting positive customer experiences and aiming to meet emotional needs.
• •Accessibility: Offering free delivery and clear product information.

Best Practices

• •Focus on Emotion: Always connect the product to feelings – love, joy, remembrance, comfort. Use words that evoke these emotions.
• •Use "You" and "Your": Address the customer directly to create a personal connection, making them feel understood and valued (e.g., "Your favorite photos close to heart").
• •Highlight the "Forever" Aspect: Emphasize the longevity of the memories and the jewelry itself (e.g., "Lifetime Guarantee," "timeless treasure").
• •Keep it Simple and Heartfelt: Avoid overly complex or technical jargon. The language should be warm, clear, and easy to understand, like a heartfelt conversation.
• •Show, Don't Just Tell, with Testimonials: Continue to leverage customer stories and quotes that naturally reflect the sentimental value and quality of the products, as these authentically convey the brand tone.

Social Perception

Provider of beautiful and high-quality personalized jewelry. A source for meaningful and emotional gifts. Trustworthy, due to the lifetime guarantee and positive product experiences.

Copy Examples

• •Headline for a pet memorial necklace: "Keep Your Furry Friend Forever Close. Our personalized photo necklaces let you carry their sweet face and loving memory with you, always."
• •Product description snippet for a photo bracelet: "More than just a bracelet, it’s a story wrapped around your wrist. Each glance at your chosen photo will bring back a wave of warmth and joy. Crafted with love, guaranteed for life."
• •Email subject line for a special occasion promotion: "A Gift That Speaks from the Heart ❤️ Personalize a Memory."
• •Social media post (if they were to have one): "Tag someone whose smile you’d love to carry with you every day! Our photo jewelry turns precious moments into timeless treasures. #FotoletkaMemories #PersonalizedGift #KeepsakeJewelry"
• •Website banner text: "Capture Life’s Dearest Moments. Unique Photo Jewelry. Free Delivery & Lifetime Guarantee."