Brand Tone

Accessible and Convenient, Sentimental and Memory-Oriented, Value-Focused, Practical and Service-Oriented, Quality-Conscious (Aspirational)

Brand Values

• •Preserving Memories: Enabling customers to transform digital photos into lasting physical keepsakes.
• •Accessibility and Convenience: Offering an easy-to-use service across multiple platforms with convenient pickup and delivery options.
• •Value for Money: Providing affordable photo printing and personalised gifting solutions.
• •Service: Meeting a common customer need for photo printing in a straightforward manner.
• •Personalisation and Connection: Facilitating the creation of unique photo gifts that help people connect and share memories.

Best Practices

• •Prioritize the "Why": Always anchor the copy to the core emotional benefit of preserving and reliving memories. Use evocative language that resonates with sentimental value (e.g., "cherish," "capture," "relive," "precious moments").
• •Emphasize Simplicity and Convenience: Clearly communicate how easy and straightforward the service is to use. Highlight features like easy uploads, quick ordering, and convenient options like click & collect.
• •Communicate Value Clearly: Be transparent about affordability. Leverage the association with Warehouse Stationery to reinforce the value proposition. If running promotions, make them prominent.
• •Maintain a Friendly and Approachable Voice: Use warm, inviting language that makes customers feel welcome and supported. Ensure instructions and product descriptions are clear and helpful.
• •Be Authentic in Quality Claims: While promoting quality materials and processes, ensure the overall customer experience aligns. Focus on the satisfaction of holding a physical memory and the joy it brings, which can be a more relatable quality aspect than purely technical specifications.

Social Perception

Associated with Warehouse Stationery, Mixed User Experience with Digital Platforms, Viewed as a Standard, Convenient Option, Perceived Quality Relative to Price, Occasional Service Frustrations, Potential for Confusion

Copy Examples

• •Headline: Your Memories, Beautifully Printed. Easy & Affordable. Body: Don't let your favourite moments stay hidden on your phone. Bring them to life with FotoFinish.co.nz! From just $0.30 a print, it's never been easier or more affordable to hold onto your memories. Order online or via our app today.
• •Headline: The Perfect Personalised Gift, Made Easy. Body: Looking for a gift that truly comes from the heart? Create custom photo mugs, canvas prints, calendars, and more with FotoFinish.co.nz. Upload your photos, choose your gift, and we'll handle the rest. Smiles guaranteed!
• •Headline: From Your Screen to Your Hands in a Snap! Body: FotoFinish.co.nz by Warehouse Stationery makes photo printing simple. Get quality prints, vibrant posters, and cherished photo books quickly. Click & Collect available – many items ready in 24 hours!
• •Headline: Relive Every Moment. Print Your Joy. Body: Every photo tells a story. Let FotoFinish.co.nz help you share and cherish yours. We use quality Fujifilm paper to ensure your precious memories look their best for years to come. Start your print journey now.
• •Headline: Big Adventures, Small Prices. Print Them All! Body: Got a camera roll full of fun? Turn those digital snaps into lasting keepsakes without breaking the bank. FotoFinish.co.nz offers great value on prints, photo books, and unique photo gifts. Preserve your adventures today!