Brand Tone

Natural, Aspirational, and Results-Oriented

Brand Values

• •Natural Ingredients/Purity
• •Efficacy
• •Authenticity
• •Transparency
• •Commitment to well-being

Best Practices

• •Use clear and concise language to communicate the benefits of natural ingredients.
• •Incorporate aspirational language that focuses on achieving healthy, glowing skin.
• •Highlight the science and research behind the product formulations without using technical jargon.
• •Maintain a consistent tone across all platforms, from website to social media.
• •Use storytelling to connect with the audience on an emotional level, emphasizing the brand's commitment to natural beauty and well-being.

Social Perception

A trusted and reliable brand that offers high-quality, natural skincare products that deliver visible results.

Copy Examples

• •"Unlock your skin's natural radiance with our Glowy Skin Trio. Formulated with organic ingredients to nourish and revitalize."
• •"Experience the rejuvenating power of nature with our Anti-Ageing collection. Reveal a younger-looking you with our potent blend of natural essential oils."
• •"Nourishing Facial Oil: Infused with ingredients from organic farming and natural essential oils for a radiant complexion."
• •"Our commitment to purity: We believe in the power of natural ingredients to transform your skin. Experience the Forty Essence difference."
• •"Discover the secret to healthy, glowing skin with our range of natural skincare products. Formulated with care, crafted with nature."