Brand Tone

caring, supportive, and customer-focused. They also project professionalism and expertise in their field. The language used is often empathetic, aiming to build trust and provide solutions, especially for those experiencing hair loss. There's an element of aspiring to "elegance, beauty and high fashion."

Brand Values

• •Customer Happiness First
• •Quality
• •Affordability
• •Dignity and Delight
• •Authenticity and Personal Connection
• •Empathy and Support

Best Practices

• •Emphasize Empathy and Understanding: Always approach the customer with a sense of care, especially when addressing sensitive topics like hair loss. Use reassuring and supportive language.
• •Highlight Quality and Natural Appearance: Consistently mention the high quality of the materials (e.g., "100% Remy human hair") and the natural, undetectable look and feel of the products.
• •Reinforce Customer-Centric Values: Regularly incorporate the "we're not happy till you are" philosophy into messaging, showcasing dedication to customer satisfaction and personalized service.
• •Maintain a Professional Yet Approachable Voice: While showcasing expertise and the premium nature of the products, ensure the language remains accessible, warm, and inviting, reflecting the family-run aspect of the business.
• •Focus on Solutions and Empowerment: Frame product benefits around how they help customers solve problems (hair loss, desire for style change) and how they empower them to feel confident and beautiful.

Social Perception

reputable and trustworthy provider of high-quality wigs and hairpieces. They are seen as a company that genuinely cares about its customers, offering personalized service and effective solutions for various hair needs, including medical hair loss. The natural look and comfort of their wigs are frequently praised. The long-standing presence since 1998 also contributes to their established and reliable image.

Copy Examples

• •Rediscover your confidence with hair that feels as natural and beautiful as you are. At Fortune Wigs, we're not just providing wigs; we're offering a path to feeling like yourself again. Explore our collection and let us support you on your journey. #FortuneWigs #RealHairRealYou
• •Dealing with hair loss can be challenging, but you don't have to go through it alone. Our compassionate experts at Fortune Wigs are here to listen and help you find the perfect, natural-looking solution that brings back your smile. Because we're not happy until you are. #HairLossSolutions #SupportAndStyle
• •Experience the luxury of choice and the comfort of quality. Our 100% Remy human hair wigs are crafted for a flawless, undetectable finish. Let our stylists help you customize your perfect look. #HumanHairWigs #CustomWigs #FortuneQuality
• •For over 25 years, Fortune Wigs has been dedicated to helping you find delight and dignity with our beautiful, affordable hair solutions. Trust our family to take care of yours. Visit us online or in-store for a personal consultation. #FamilyOwned #WigExperts
• •Transform your look instantly and effortlessly. Whether you desire added volume, length, or a completely new style, our premium hair toppers and extensions offer the natural appearance and comfort you deserve. Feel beautiful, feel confident, feel Fortune. #HairTransformation #NaturalLookingHair