Brand Tone

Enthusiastic, Community-Focused, Approachable, Knowledgeable

Brand Values

• •Dedication to the Hobby (especially BattleTech)
• •Quality Products and Selection
• •Customer Focus and Service
• •Community Building
• •Enthusiasm and Passion

Best Practices

• •Maintain an enthusiastic and passionate tone when discussing tabletop wargaming, especially BattleTech.
• •Emphasize community engagement and support, highlighting events, groups, and collaborations.
• •Provide helpful and approachable content, such as tutorials, product reviews, and tactical advice.
• •Showcase expertise in BattleTech and related hobby supplies, demonstrating a deep understanding of the products and the community's needs.
• •Ensure all communications reflect a commitment to quality products, customer service, and fair pricing.

Social Perception

Trusted supplier, good customer service, fair pricing and shipping, specialized and knowledgeable, supportive of the community.

Copy Examples

• •"Dive into the world of BattleTech with Fortress Miniatures and Games! Your #1 source for all things BattleTech, new and used!"
• •"Join the TAPGarrison Facebook group for tabletop fun and exclusive deals!"
• •"Level up your painting game with The Army Painter paints, available now at Fortress Miniatures and Games!"
• •"Excited to announce our upcoming BattleTech tournament! Join us for a weekend of epic battles and camaraderie!"
• •"Check out 'The Armed Painter' for expert tutorials, battle reports, and tactical advice to dominate your next tabletop game!"