Brand Tone

Trustworthy & Scientific, Caring & Responsible, Eco-Conscious & Natural, Helpful & Informative, Positive & Uplifting

Brand Values

• •Health & Wellbeing
• •Effectiveness & Performance
• •Sustainability & Environmental Responsibility
• •Safety & Gentleness
• •Innovation
• •Transparency & Education
• •Customer Satisfaction

Best Practices

• •Prioritize "Effective Gentleness": Always balance the message of powerful cleaning/disinfecting capabilities with the safety and eco-friendly aspects. Use phrases like "tough on germs, gentle on your home/planet."
• •Educate and Empower: Provide clear, benefit-driven information. Explain *how* the products work (e.g., "breaks down into oxygen and water") and the *why* behind choosing them (healthier living, sustainability). Offer tips and guides.
• •Incorporate Social Proof and Trust Signals: Regularly feature genuine customer testimonials and mention certifications or scientific backing where appropriate (e.g., "clinically proven," "MPI approved").
• •Maintain an Optimistic and Caring Voice: Frame the messaging around positive outcomes – a healthier home, thriving plants, a safer planet, and supporting communities. Show empathy for customer concerns (e.g., allergies, chemical sensitivities).
• •Visually and Verbally Reinforce "Natural Power": Use language like "nature's cleaner," "oxygen power," and imagery that reflects cleanliness, nature, and wellbeing. Ensure this is consistent across all platforms, from website to social media.

Social Perception

Effective & Multi-purpose, Safe & Gentle, Eco-Friendly Choice, Trustworthy, Good Value & Service

Copy Examples

• •Headline: Breathe Easy, Clean Deeply. Forsana: Powerful, Planet-Friendly Cleaning. Body: Tired of harsh chemical smells and worry? Forsana harnesses the natural power of oxygen to kill 99.99% of germs, leaving your home sparkling and your family safe. Breaks down to just water and oxygen. Good for you, great for the Earth. Discover the difference.
• •Headline: Unleash the Power of Nature in Your Home. With Forsana, It's Simply Clean. Body: From sparkling kitchens to thriving plants and even purified water, Forsana’s enhanced hydrogen peroxide solutions do it all. No nasty chemicals, just pure, effective results you can trust. Plus, every purchase helps provide clean drinking water to children in need. Make the switch to a healthier home today.
• •Headline: Not Just Clean, Forsana Clean. Clinically Proven. Naturally Powerful. Body: Why settle for less? Forsana's advanced formula is up to 8x more effective than standard hydrogen peroxide, tackling tough messes and eliminating 99.99% of viruses and bacteria. Gentle on surfaces, tough on germs. Experience the next level of clean.
• •Headline: Your Plants Will Thank You. Your Home Will Too. Body: Give your green friends the best with Forsana Plant Care Plus, while keeping your living spaces disinfected and fresh with our Everyday Cleaner. Safe for your leafy companions and loved ones, tough on pests and pathogens. Embrace a healthier, greener lifestyle with Forsana.
• •Headline: Clean Conscience, Sparkling Home. The Forsana Way. Body: Choose effective cleaning that aligns with your values. Forsana products are eco-friendly, cruelty-free, and made with a commitment to social good. Experience powerful disinfection that’s kind to the planet and supports communities. Feel good about the clean you create.