Brand Tone

Sophisticated & Aspirational, Modern & Clean, Informative & Passionate (about design), Accessible, Professional & Trustworthy

Brand Values

• •Design Excellence
• •Quality Craftsmanship
• •Inspiration
• •Accessibility to Design
• •Customer Focus
• •Passion for Interiors

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key characteristics of your tone (e.g., "sophisticated yet approachable," "passionate about design details," "clear and concise"), including "do's and don'ts" for language and style.
• •Understand Your Audience: Tailor the sophistication and design jargon to resonate with your target customer – someone who appreciates design but may not be an expert.
• •Focus on "Show, Don't Just Tell": Instead of saying "high quality," describe the materials, craftsmanship, or design process that *demonstrates* quality. E.g., "Hand-finished details and ethically sourced teak ensure..."
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy matches the aesthetic of your visuals. If your images are minimalist and elegant, your copy should reflect that, avoiding overly casual or cluttered language.
• •Review and Refine Regularly: Periodically review all marketing copy (website, social media, emails) to ensure it consistently aligns with the defined brand tone and values. Get feedback from different team members to catch inconsistencies.

Social Perception

Form Design is likely perceived as a provider of stylish, modern furniture and design items. Customers likely associate the brand with quality and contemporary aesthetics. The brand is probably seen as a good source for those looking to create a sophisticated and modern home environment.

Copy Examples

• •Headline (Website Banner/Social Media Ad): Design That Defines You. Explore curated collections for a home that tells your story.
• •Product Description Snippet (Instagram/Facebook): The Aura Sofa: Where minimalist design meets maximum comfort. Crafted with sustainably sourced wood and premium linen, it’s not just a piece of furniture, it’s the heart of your living space. Discover the art of relaxation. #FormDesign #ModernLiving #ChileDesign
• •Email Subject Line (Promotion): Elevate Your Space: Exclusive Savings on Iconic Design Pieces.
• •Blog Post Title Idea / Social Media Teaser: Beyond the Trend: 5 Timeless Design Principles to Transform Your Home. (Teaser: Ready to create a home that’s both stylish and enduring? We share our top design secrets. Link in bio!)
• •About Us Snippet (Website/Social Media): At Form Design, we believe great design has the power to transform daily life. That's why we're passionate about bringing exceptional furniture and inspiring interiors to homes across Chile. Quality, style, and your vision—beautifully formed.