Brand Tone

empowering, confident, and supportive

Brand Values

• •Empowerment & Confidence: Helping women feel secure and beautiful in their own skin.
• •Quality & Craftsmanship: Offering high-quality Colombian fajas made with attention to detail and specialized materials.
• •Real Solutions for Real Women: Providing products that cater to diverse body types and needs, including post-surgical and postpartum.
• •Customer Satisfaction & Comfort: Prioritizing the customer's experience, comfort, and achieving their desired results.
• •Innovation: Incorporating technology and special features into their garments, such as microcapsules with natural ingredients and cold therapy.
• •Social Responsibility: Generating employment for mothers who are heads of households, young people without work experience, and older adults.

Best Practices

• •Focus on Empowerment: Use language that uplifts and instills confidence in the customer. Avoid terms that could be perceived as shaming or overly critical of body shapes.
• •Highlight Benefits, Not Just Features: Explain how the product will make the customer *feel* (e.g., "feel secure and comfortable," "boost your confidence") rather than just listing technical specifications.
• •Maintain Authenticity: Speak directly to "real women" and their diverse needs and body types. Use testimonials and user-generated content where appropriate to build trust.
• •Emphasize Quality and Origin: Consistently mention the Colombian craftsmanship and high-quality materials as key differentiators.
• •Be Supportive and Solution-Oriented: Position the brand as a helpful partner in the customer's journey to achieve their desired body shape and confidence levels. Ensure customer service interactions also reflect this supportive tone.

Social Perception

Customers generally praise the quality and effectiveness of the fajas in shaping the body. Many report feeling more confident and comfortable. The brand is recognized for its Colombian origin, which is often associated with high-quality shapewear. They have a significant social media presence with a large number of followers, and have even sponsored events like Miss Universe Colombia.

Copy Examples

• •Headline: Reshape Your Confidence. Discover the Colombian Secret to a Stunning Silhouette. Body: Feel empowered and beautiful every day. Our authentic Colombian fajas are designed with you in mind, offering unparalleled comfort and support to enhance your natural curves. It's not just shapewear, it's a new way to embrace your body.
• •Headline: Real Results, Real Women. Your Journey to a More Sculpted You Starts Here. Body: Whether you're recovering, celebrating a new chapter, or simply want to feel your best, Forma Tu Cuerpo provides the perfect fit for your unique needs. Experience the quality and craftsmanship that defines true Colombian fajas.
• •Headline: More Than Just a Faja: It's Your Daily Dose of Empowerment. Body: Slip into confidence with Forma Tu Cuerpo. Our innovative designs not only shape your figure but also support your lifestyle, helping you move with grace and self-assurance. Love your every curve.
• •Headline: The Art of Colombian Shapewear. Crafted for Your Beauty, Designed for Your Life. Body: Experience the difference of expertly crafted fajas. Using premium materials and innovative techniques like cold therapy, we create garments that are as comfortable as they are effective. Transform your look, transform your confidence.
• •Headline: Don't Just Dream of Your Perfect Figure. Shape It. Body: Forma Tu Cuerpo is here to help you achieve the silhouette you've always wanted. Our fajas offer targeted compression and support, so you can step out feeling sculpted, secure, and ready to conquer the world.