Brand Tone

Compassionate, Purposeful, Positive, Quirky, Conscious, Responsible

Brand Values

• •Giving Back/Social Responsibility
• •Community & Empowerment
• •Quality & Comfort
• •Creativity & Uniqueness
• •Environmental Consciousness
• •American Made

Best Practices

• •Always tie the product back to the mission.
• •Avoid overly corporate or disingenuous language. Speak from the heart about the 'why' behind the brand.
• •Don't be afraid to be a little playful or highlight the unique designs.
• •Focus on the hope and positive change the brand is creating.
• •Clearly communicate the 'buy one, give one' model and the brand's commitment to social and environmental responsibility.

Social Perception

Positive & Ethical, Trustworthy, Appreciative of Quality & Design, Likely seen as a feel-good purchase

Copy Examples

• •Headline: Step Up Your Sock Game. Uplift Someone Else. Body: Our socks aren't just ridiculously comfy and stylish; they're socks with a serious mission. For every pair you treat your feet to, we donate a pair to someone in need. Look good, do good, feel good. It’s that simple. #ForGoodnessSocks #SocksWithAMission
• •Headline: More Than Just Threads: Every Pair Tells a Story of Hope. Body: We believe a simple pair of socks can make a world of difference. Crafted with care, designed with a dash of quirky fun, and given with heart. Join us in warming feet and hearts, one pair at a time. #MadeInUSA #BuyOneGiveOne
• •Headline: Tired of Boring Socks? So Were We. Body: That's why we created For Goodness Socks! Unique designs that let your personality peek out, all while supporting a great cause. Life’s too short for dull socks and too precious not to lend a hand. Let’s make a difference, from the ankles up! #GoodSoles #StyleThatGivesBack
• •Headline: Comfort for Your Feet, Compassion for Our Community. Body: Experience the joy of our super-soft, sustainably made socks, knowing your purchase brings comfort and dignity to individuals facing homelessness. We're in this together. #ForGoodnessSakesGetGoodSocks #KindnessInEveryStitch
• •Headline: Socks That Do More Than Cover Your Feet. They Change Lives. Body: Each pair of For Goodness Socks is a promise – a promise of quality for you, and a pair of essential socks for someone who needs them most. Feel the impact with every step. #PurposeInEveryPair #ChangeLives