Brand Tone

Fashion-conscious and Trendy, Professional and Knowledgeable, Exclusive and Discerning, Approachable and Friendly

Brand Values

• •Individuality and Style
• •Quality
• •Expertise
• •Customer Experience
• •Exclusivity

Best Practices

• •Develop a Brand Voice Guide: Document the identified tones (Fashion-conscious, Professional, Exclusive, Approachable) with examples of do's and don'ts. This ensures anyone writing copy understands the nuances.
• •Emphasize "Style & Substance": Always balance the fashion-forward, trendy aspect with the professional, high-quality eye care message. Copy should reflect that glasses are both a style accessory and a vital health item.
• •Use "You-focused" Language with an Exclusive Feel: Address the customer directly ("Your vision," "Your story") while subtly reinforcing the idea that they are part of a select group choosing unique, high-quality eyewear.
• •Visual Consistency Reinforces Tone: Ensure that the language used in copy directly complements the visual style of marketing materials and social media (e.g., chic, artistic imagery paired with sophisticated yet accessible language).
• •Train and Review: Ensure all staff interacting with customers or creating content are aware of the brand voice. Regularly review marketing copy, social media posts, and even email templates for consistency with the defined tone and values.

Social Perception

Positive Customer Experiences, Fashion-Forward Destination, Trusted Eye Care Provider, Community-Oriented (Local Level)

Copy Examples

• •Headline: Dare to be different. Discover eyewear that tells your story. Body: At For Eyes Only, we believe glasses are more than just a visual aid; they're a statement. Explore our curated collection of exclusive, fashion-forward frames from around the globe. See and be seen. (Tone: Exclusive, Fashion-conscious)
• •Headline: Your vision is precious. Our expertise is paramount. Body: Experience meticulous eye care with state-of-the-art technology at For Eyes Only. From comprehensive eye exams to precision lens fitting, we're dedicated to your optimal eye health. Because clear vision and style go hand-in-hand. (Tone: Professional, Knowledgeable)
• •Headline: Not just frames, but future classics. Body: Tired of the same old specs? We source unique, funky, and chic eyewear for the discerning individual. Find your perfect pair that’s as unique as you are, and step up your style game. (Tone: Trendy, Fashion-conscious)
• •Headline: See the World Differently. And Let the World See You. Body: Choosing glasses should be an experience, not a chore. Our friendly team is here to guide you through our exclusive collections in a relaxed atmosphere. Find frames that don't just fit your face, but your personality. (Tone: Approachable, Customer Experience-focused)
• •Headline: Beyond the Brands: Curated Eyewear for the Style Savvy. Body: We skip the mainstream to bring you exceptional eyewear that’s ahead of the curve. If you're looking for quality craftsmanship and designs that turn heads, you've found your destination. (Tone: Exclusive, Discerning)