Brand Tone

Friendly and Approachable, Creative and Enthusiastic, Helpful and Customer-Centric, Celebratory and Personal

Brand Values

• •Personalization and Self-Expression
• •Quality
• •Customer Satisfaction
• •Creativity and Craftsmanship
• •Community and Connection

Best Practices

• •Embrace 'You' and 'We': Consistently use inclusive language that makes the customer feel like part of a creative partnership (e.g., 'You express it, We create it!').
• •Highlight the Joy of Creation: Infuse copy with enthusiasm for the design and customization process. Use words like 'love,' 'passion,' 'excited,' 'special.'
• •Focus on Solutions and Occasions: Tailor messaging to how the products solve a customer's need for a unique gift or a way to mark a special event (e.g., 'Make every occasion extra special!').
• •Incorporate Customer Language: Use phrases and sentiments from positive customer reviews (e.g., 'fast shipping,' 'great quality,' 'love my custom shirt') to build trust and relatability.
• •Maintain a Personal Touch: Even in general copy, let Lala's persona as a passionate creator and mom shine through by keeping the tone warm, approachable, and genuine.

Social Perception

Trusted and Reliable, High-Quality Custom Goods, Excellent Service Provider, Creator of Special Mementos

Copy Examples

• •Headline: Your Vision, Our Creation! ✨ Let's Make Something Uniquely Yours. Body: Got an idea that's bursting to come to life? At Express It Creations, we turn your sparks of inspiration into high-quality custom apparel, keepsakes, and more. You dream it, we design it – together!
• •Headline: Celebrate Life's Moments, Big & Small, with a Personal Touch. 🎁 Body: From graduation caps that shout 'I did it!' to memorial gifts that whisper 'Forever in our hearts,' we craft personalized treasures that tell your story. Fast shipping and lovingly made, just for you.
• •Headline: Unleash Your Inner Designer! 🎨 We're Your Creative Partners. Body: Why settle for ordinary when you can have extraordinary? Our easy custom design process and top-notch craftsmanship mean you get exactly what you envisioned. Get ready to express yourself!
• •Headline: Loved by Creatives, Trusted for Quality. Join Our Happy Customers! 😊 Body: Don't just take our word for it! Our customers rave about our 'excellent customer service' and 'beautiful work.' Experience the Express It Creations difference and get your custom order started today!
• •Headline: More Than Just Gifts – They're Expressions. Create Yours Now! 💖 Body: Looking for that perfect, one-of-a-kind item? Whether it's a treat for yourself or a heartfelt gift, we're here to help you express it, beautifully. What can we create for you today?