Brand Tone

Enthusiastic, Passionate, Community-Focused, Collector-Oriented/Knowledgeable, Approachable & Friendly, Reliable & Trustworthy (Aspired)

Brand Values

• •Passion for Collectibles
• •Quality
• •Customer Satisfaction
• •Community
• •Growth/Journey

Best Practices

• •Know Your Collector: Use terminology and references that resonate with specific collecting communities (e.g., "graded," "chase," "booster box," "TCG"). Understand their excitement and pain points.
• •Inject Enthusiasm: Let your passion for the products shine through. Use exclamation points appropriately, emojis that fit the brand (e.g., 🔥, ✨, 🏒, 🌟), and enthusiastic language ("amazing," "incredible," "must-have").
• •Be Approachable and Human: Even when talking about rare or valuable items, maintain a friendly, down-to-earth tone. Share your own excitement as a fellow collector. Nathalie's TikTok presence is a good example.
• •Highlight Value (Beyond Price): Focus on the joy of collecting, the thrill of the hunt, the nostalgia, and the quality/condition of items, not just the price tag.
• •Maintain Consistency Across Platforms: While the style might vary slightly (e.g., more emojis on Instagram/TikTok, slightly more formal on email), the core enthusiastic, friendly, and collector-focused tone should be recognizable everywhere.

Social Perception

Positive (within its niche), Seen as a Go-To for Specific Collectibles, Nathalie as the Face (Increasingly), Limited Broader Public Awareness

Copy Examples

• •Headline: "Your Next Grail Awaits! 🔥 Dive into Hobby Champion's latest drop of MINT condition Funko Pops & rare Pokémon pulls. Don't miss out, fellow collectors!"
• •Social Media Post: "Calling all Hockey Card Heroes! 🏒 Fresh batch of [Specific Hockey Card Series] just landed at Hobby Champion! Tag a friend who NEEDS to see these beauties. #HockeyCards #Collectibles #HobbyChampion"
• •Email Subject: "🤫 Psst... Exclusive Access to New Arrivals at Hobby Champion JUST FOR YOU!" Body Snippet: "Hey [Customer Name], as a valued member of the Hobby Champion family, we're giving you a sneak peek at our newest treasures! From sought-after Pokémon cards to the latest Funko Pop! figures that'll make your display shine, find your next passion piece here..."
• •Product Description (for a rare Pokémon card): "Unleash the power! ✨ This [Pokémon Card Name] is a dream for any serious trainer. Graded [PSA Grade if applicable] / In pristine, pack-fresh condition and ready to be the star of your collection. Grab it before it's gone!"
• •About Us Snippet (for social media bio): "Fueling your passion for collectibles! ❤️ From that first childhood card to the rarest Funko, Hobby Champion is here for your collecting journey. Proudly Canadian, shipping your joy worldwide! 🇨🇦"