Brand Tone

Whimsical, artistic, eco-conscious, charming, and slightly foolish.

Brand Values

• •Sustainability
• •Local craftsmanship
• •Eco-friendliness
• •Artistic expression
• •Whimsy and charm

Best Practices

• •Emphasize the use of local artisans and sustainable materials in product descriptions.
• •Incorporate whimsical and artistic language to create a charming brand voice.
• •Highlight the brand's commitment to eco-friendly processes and ethical sourcing.
• •Use humor and wit in social media posts to showcase the 'foolish' and fun side of the brand.
• •Maintain a consistent brand voice across all platforms, including website, social media, and marketing materials.

Social Perception

A brand known for its eco-friendly practices, whimsical art, support for local artisans, and a fun, lighthearted approach to design.

Copy Examples

• •Our handcrafted treasures are made with love by local artisans, using recycled and sustainable materials.
• •Add a touch of 'foolish' charm to your home with our unique collection of art that doesn't take itself too seriously.
• •We believe in creating beauty that's kind to the planet. Our eco-friendly processes ensure that our art is as good for the Earth as it is for your soul.
• •Bring colour, beauty, and wit into your life with our whimsical creations. It's art that's not uptight!
• •From recycled materials to local craftsmanship, our passion is creating art that makes you smile.