Brand Tone

Curated & Eclectic, Artisanal & Story-driven, Personal & Unique, Sophisticated yet Accessible, Passionate & Inspired

Brand Values

• •Individuality & Personal Expression
• •Craftsmanship & Quality
• •Discovery & Curation
• •Storytelling & Meaning
• •Accessible Luxury/Unique Finds
• •Sustainability/Slow Fashion (implied)

Best Practices

• •Emphasize Storytelling: For each product or collection, find the narrative. Who made it? What inspired it? What makes it special? Infuse this into descriptions and social media.
• •Use Evocative and Descriptive Language: Words like "curated," "artisanal," "handcrafted," "unique," "treasure," "story," "spirit," and "journey" align with the brand. Focus on sensory details and the feeling the pieces evoke.
• •Highlight Individuality and Personalization: Frame products as tools for self-expression and a way to create a personal style narrative.
• •Maintain a Sophisticated yet Welcoming Voice: Avoid overly casual slang, but ensure the language is inviting, passionate, and engaging, not aloof or overly academic.
• •Showcase the "Cool-Hunted" Aspect: Convey the excitement of discovery and the special nature of the items sourced from around the world or from unique designers.

Social Perception

As a Destination for Unique Finds, Appreciation for Design and Aesthetics, Supportive of Artisans and Independent Designers, Quality and Curated Selection, A Brand with a Personal Touch

Copy Examples

• •Your Story, Beautifully Adorned. Discover hand-picked treasures and artisanal designs that speak to your unique spirit. Explore Folklorious – where every piece has a tale to tell.
• •Woven with generations of skill, this [Material] bag isn't just an accessory; it's a conversation starter. Each thread tells the story of its maker, ready to become a chapter in yours. Carry a piece of art, uniquely Folklorious.
• •Unearth the extraordinary. ✨ Our latest collection of statement jewelry brings together global artisans and designs that inspire. Which piece whispers your name? #FolkloriousFinds #ArtisanalJewelry #UniqueStyle #StorytellingThroughAdornment
• •Folklorious was born from a desire for the distinct, the personal, the beautifully crafted. We journey the globe and seek out hidden gems from passionate artisans, curating collections that let your individuality shine. Because true style is your own folklore.
• •Curated for You: Fresh Finds & Timeless Treasures Await at Folklorious.