Tono de Marca

Trendy and Youthful, Feminine and Empowering, Accessible and Inclusive, Passionate and Enthusiastic, Quality-Conscious (Aspirational)

Valores de Marca

• •Accessibility & Affordability: Making high-quality, stylish jewelry available to everyone, not just a select few.
• •Quality & Durability: Crafting long-lasting, waterproof, and hypoallergenic pieces using sustainable materials.
• •Female Empowerment: A brand created by women, for women, celebrating self-expression and supporting other women.
• •Sustainability: Commitment to using sustainable materials like sterling silver and stainless steel.
• •Inclusivity: Designing products for a wide range of tastes and budgets.
• •Style & Trend-Consciousness: Offering fashionable and modern jewelry and accessories.
• •Passion: Driven by a love for jewelry, fashion, and entrepreneurship.

Mejores Prácticas

• •Create a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., youthful, empowering, accessible, passionate) with examples of do's and don'ts. Share this with anyone creating content for the brand.
• •Focus on "Her": Consistently address the target audience (modern, style-conscious women) directly. Use language that resonates with their aspirations, challenges, and desires (e.g., "The woman who knows what she wants," "Get ready to SLAY").
• •Highlight Core Values: Weave brand values like affordability, quality, sustainability, and female empowerment naturally into product descriptions, social media posts, and "About Us" narratives.
• •Be Authentic and Passionate: Let the founders' story and genuine enthusiasm for jewelry and fashion shine through. Use exclamation points and positive affirmations where appropriate to convey excitement, but avoid overuse.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in email marketing, social media captions, and even customer service interactions is aligned. This builds a cohesive and recognizable brand identity. For example, the empowering and trendy language seen on product pages should also be reflected in Instagram captions.

Percepción Social

The brand wants to be perceived as a growing and ambitious company, expanding its reach across Europe. They are actively building their brand story around female entrepreneurship and accessible style.

Ejemplos de Copy

• •✨ She's arrived! ✨ Our new 'Stardust & Dreams' collection just dropped, and it's everything you need to feel like the main character. Affordable luxury, designed by women, for your unique sparkle. Shine on! #FolieATroisShop #NewCollection #AffordableLuxury #ByWomenForWomen
• •Tired of jewelry that doesn't last? 💁‍♀️ Our bestselling waterproof & hypoallergenic gold-plated hoops are made for real life (and real style!). Look fabulous, feel confident, and don't break the bank. Join the Folie à Trois squad! Shop now & get 10% off your first order! #FolieJewelry #TrendyAndTimeless #QualityYouCanTrust
• •Why choose one when you can have it all? 😉 Our 'Ear Party Perfect' set is curated for the modern muse who loves to express herself. Mix, match, and slay all day with these hypoallergenic, sustainably crafted beauties. Because every woman deserves to shine. #FolieStyle #EarringGameStrong #SustainableSparkle
• •Folie à Trois: Where Style Meets Soul. ✨ Founded by two best friends with a passion for fashion, we bring you high-quality, affordable jewelry that’s as unique and empowered as you are. Discover pieces made to last, made with love. #MadeForWomenByWomen #AffordableChic
• •From coffee run to date night ☕️➡️💃 Level up your look with our versatile pieces! ✨ Waterproof, hypoallergenic, and always on-trend. Show us how you rock your #FolieATrois! #StyleHack #JewelryTransformation #FolieBabe