Brand Tone

Artistic & Sophisticated, Passionate & Authentic, Confident & Understated, Slightly Playful & Optimistic

Brand Values

• •Design Excellence & Originality
• •Quality Craftsmanship
• •Slow Design & Sustainability
• •Independence & Authenticity
• •Local & Ethical Focus

Best Practices

• •Emphasize "Sculptural" and "Artistic" Language: Consistently use words that evoke design, art, form, volume, light, and texture when describing products. Refer to frames as "pieces" or "sculptures."
• •Highlight the Barcelona-Italy Connection & Craftsmanship: Regularly mention the design origin in Barcelona and the handmade quality from Italy. This reinforces the blend of creative design and expert manufacturing.
• •Maintain a Confident but Understated Voice: Focus on the inherent quality, unique design, and the wearer's individuality rather than overt claims or loud branding. Let the product's distinctiveness speak for itself.
• •Weave in Values of Slow Design and Sustainability: Subtly integrate messages about a conscious approach to production, quality over quantity, and ethical considerations. This appeals to a mindful consumer.
• •Use Evocative and Sensory Descriptions: Go beyond just visual descriptions. Hint at the feeling of the materials, the play of light, the inspiration behind the colors (e.g., Mediterranean, architectural). This creates a richer brand experience.

Social Perception

High-Quality & Designer, Unique & Artistic, For the Discerning Individual, Ethically Conscious (Increasingly)

Copy Examples

• •Headline: Sculpted Light. Worn Art. Body: At Folc, we don't just design eyewear. We sculpt it. Each frame is an exploration of form and color, handcrafted in Italy to bring a touch of Barcelona's artistic spirit to your everyday. Discover pieces that are as unique as you are. #FolcEyewear #DesignFocused #HandmadeLuxury
• •Headline: See the World Differently. And Let the World See You. Body: Folc Eyewear: For those who look beyond the label and towards enduring style. Our contemporary designs are born from a passion for quality and a belief in slow, considered craftsmanship. Wear your vision. #FolcValues #IndependentDesign #BarcelonaMeetsItaly
• •Headline: More Than Eyewear. It's a Feeling. Body: Vibrant colors that echo Mediterranean joy. Bold silhouettes that speak confidence. Folc frames are designed to do more than help you see – they’re made to make you smile. Experience the art of eyewear. #FolcStyle #SculptedFrames #PositiveVibes
• •Headline: The Art of Slow Design. The Joy of Lasting Style. Body: In a fast world, we choose a different path. Folc Eyewear is committed to small, curated collections, sustainable practices, and timeless design. Invest in quality that tells a story. #SlowFashion #EthicalEyewear #FolcStory
• •Headline: Barcelona Born. Italian Made. Globally Inspired. Body: From the creative heart of Poblenou, Barcelona, to the skilled hands of Italian artisans, every pair of Folc glasses embodies a passion for design and a commitment to excellence. Find your perfect sculpture. #FolcCraftsmanship #ArtisanEyewear #DistinctlyFolc