Brand Tone

Helpful and Informative, Approachable and Friendly, Quality-Conscious and Reliable, Inspiring and Modern

Brand Values

• •Customer Focus & Service
• •Quality and Durability
• •Unique and Stylish Design
• •Sustainability
• •Transparency and Reliability
• •Passion for Lighting

Best Practices

• •Be Genuinely Helpful and Informative: Always provide comprehensive product details, including materials, dimensions, light source information (e.g., Kelvin, lumen, replaceability), and installation tips. Anticipate customer questions.
• •Maintain an Approachable, Personal Voice: Use clear, straightforward language. Incorporate the founder's passion and the 'magic of light' theme where appropriate to connect with customers on a more personal level. Address customers directly ('Wij verlichten jouw project' - We illuminate your project).
• •Emphasize Quality and Durability: Highlight the quality of materials used, the longevity of LED products, warranty periods, and features like IP ratings for bathroom/outdoor suitability. This builds trust and justifies the value.
• •Showcase Unique Designs and Inspire: Use descriptive language that paints a picture of how the lighting can transform a space. Connect products to styles (industrial, modern, etc.) and use high-quality visuals that reflect the desired ambiance.
• •Be Transparent and Trustworthy: Clearly state shipping policies, return conditions (like the 100-night trial), and sustainability efforts. Respond to customer reviews (both positive and negative) openly and professionally.

Social Perception

Positive Customer Feedback, Praised for Service and Product Quality, Seen as Reliable and Trustworthy, Appreciation for Unique Products

Copy Examples

• •Headline: Illuminate Your Moments. Discover Unique Lighting at FOIR. Body: From cozy corners to stunning garden paths, find the perfect, high-quality lamp that reflects your style. Sustainable designs, built to last. Shop now at foir.nl!
• •Headline: Expert Advice & Magical Lighting. That's the FOIR Promise. Body: Need help choosing? Joris and the team are here with practical advice and a passion for light. Transform your space with confidence. 100-night trial available!
• •Headline: Industrial Charm, Modern Glow: FOIR Has Your Style. Body: Explore our curated collection of indoor and outdoor lighting. Durable materials, unique designs, and seen on TV! Give your home the 'FOIR' touch.
• •Headline: Light Your World, Responsibly. Body: At FOIR, we're committed to sustainable lighting. Discover our range of energy-efficient LED lamps, solar options, and products with replaceable bulbs. Beautiful light, greener planet.
• •Headline: Seen on 'First Dates' & 'Dragon's Den'! ✨ Body: Bring that show-stopping style to your own space with FOIR's exclusive lighting collections. Quality you can trust, designs you'll love.